Mobile Security Market Analysis by Top Players Mainly Include: Kaspersky Lab, Symantec, Microsoft, innoPath Software, Google, Intel(McAfee)

Advancement in the mobile device (smartphone, tablet and laptops) market have been occurring at a rapid pace‐whether in storage, performance, application, capability or internet connectivity. However there is a fundamental area where broad advancements have not been realized on mobile devices as compared to computers. Mobile security has always been one of the key elements within the mobile devices such as smartphones, tablets and laptops.

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Mobile security software solutions are rapidly gaining importance and is estimated to grow in the years to come. The enterprises allowing their employees to bring their mobile devices in the arena would face security challenges to protect their corporate data. Different financial institutions, government agencies and other SMB enterprises are adopting BYOD policies thus demand more secured solutions in order to protect their corporate data without hampering personal data of the employee.

The BYOD policy and VPN protection are acting as major driving forces for the market growth. Product launches and enhancements are the key strategies adopted by the market players to enhance their market share. For instance, Kaspersky has introduced new virtualization 2.0 security solution to provide advanced protection to VMware, Microsoft virtualization platforms. Intel has introduced Intel® Data Protection Technology for securing end-to-end transactions of the customers.

On the basis of solutions, global mobile security market is segmented into authentication, mobile application management and mobile data protection. The mobile application management trend is likely to increase as more applications would be developed by the developers. Some of the prime reasons for the development of application security solutions would be the increase in dependence on applications and the frequency and length of usage.

The Leading Market Players: Mainly Include: Kaspersky Lab, Symantec, Microsoft, innoPath Software, Google, Intel(McAfee), Mobile Active Defense, MobileIron, Orange, IBM

KEY BENEFITS:

• Various operating segments of the mobile security market are carefully analyzed to measure the potential of the emerging market
• The technology-effective drivers and opportunities are highlighted to describe the top factors responsible for the market growth
• Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers
• Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market
• The quantitative analysis of the market through 2013-2020 is provided to elaborate the market potential.

Table of Content
1 INTRODUCTION
1.1 Report Description
1.2 Reason for doing the study
1.3 Key Benefits
1.4 Key Market Segments
1.5 Key Audiences
1.6 Research Methodology
1.6.1 Secondary Research
1.6.2 Primary Research
1.6.3 Analyst tools and models
2 EXECUTIVE SUMMARY
2.1 CXO perspective
2.2 Market beyond what to expect by 2025 ($Million)
2.2.1 Moderate growth scenario
2.2.2 Rapid growth scenario
2.2.3 Diminishing growth scenario
3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Key Findings
3.2.1 Top Factors Impacting
3.2.2 Top Investment Pockets
3.2.3 Top winning strategies
3.3 Porter’s Five force Analysis
3.4 Value chain analysis
3.5 Market Share Analysis, 2013
3.6 Market Dynamics
3.6.1 Drivers
3.6.2 Restraints
3.6.3 Opportunities
4 GLOBAL MOBILE SECURITY MARKET BY SOLUTION
4.1 Authentication
4.1.1 SIM Card
4.1.2 Key market trends
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast
4.2 Mobile application management
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Market size and forecast
4.3 Mobile data protection
4.3.1 Key market trends
4.3.2 Key growth factors and opportunities
4.3.3 Market size and forecast
4.3.4 Firewall

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