Digital Out of Home Market Projected to reach 26.21 Billion USD by 2023 | Key players include JCDecaux, OUTFRONT Media and Daktronics

The report "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023", The digital out of home market is expected to grow from USD 12.52 Billion in 2016 to USD 26.21 Billion by 2023, at a CAGR of 10.7% between 2017 and 2023. The increased spending on programmatic advertising, advancements in technology offerings, and infrastructure expansions are the key driving factors for the digital out of home market. Increasing focus on business intelligence (BI) and rising market competitiveness is also fostering the growth of digital out of home market.

Browse 30 Market Data Tables and 46 Figures spread through 146 Pages and in-depth TOC on "Digital Out of Home Market (DOOH) - Global Forecast to 2023"

https://www.marketsandmarkets.com/Market-Reports/digital-out-of-home-market-206656541.html

Early buyers will receive 10% customization on this report.

Indoor applications are expected to grow at the highest CAGR during the forecast period

Indoor applications involve environments with low ambient light. In indoor advertising, content needs to be managed and changed periodically because of the high customer interaction in various areas such as retail, hospitality, and healthcare. As the usage of products such as displays, media players, and projectors in retail and hospitality increases, the digital out of home market would also experience growth. There is also a growing demand among the customers for displays based on direct-view LED and LCD technologies. These displays have a significant resolution and can be used to construct seamless and infinite size video walls. New technological innovation for digital out of home such as electronic paper displays is still in the stage of development.

Speak to Analyst @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=206656541&utm_source=OpenPR

Commercial vertical expected to hold the largest market share by 2023

The commercial vertical is expected to hold the largest share of the digital out of home market by 2023. This is mainly due to the increasing demand for digital out of home systems in commercial applications, along with improvements in technology offerings and infrastructure expansions. The commercial vertical includes retail and hospitality, in which the customer interaction mostly takes place through kiosks and interactive billboards. Print advertisement has minimized as the digital out of home screens are being targeted toward the audiences with the help of interactive content to make the message attractive by using it effectively according to the demand in the market.

North America expected to hold the largest market share, while APAC expected to witness the highest growth rate

North America is expected to hold the largest share and dominate the digital out of home market between 2017 and 2023. North America being the most technologically advanced is a leader in the market for providing cutting edge technology, which is used in the advertisement sector. North America is the early adopter of latest display technology, and there is a continuous awareness regarding the benefits of commercial displays in the region.

The major players in this market include JCDecaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Daktronics (US), Prismview LLC (US), NEC Display Solutions, Ltd. (Japan), oOh!media Ltd. (Australia), Broadsign International LLC. (Canada), Stroer SE & Co. KGaA (Germany), Mvix, Inc. (US), Christie Digital Systems USA, Inc. (US), Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong), and Aoto Electronics Co., Ltd (China).

The digital out of home market in Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing developments in the field of transportation, communication, public infrastructure, and construction are expected to create demand for digital out of home in this region.

Request for Bundle Reports @ https://www.marketsandmarkets.com/RequestBundleReport.asp?id=206656541&utm_source=OpenPR

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
newsletter@marketsandmarkets.com

This release was published on openPR.