Microwavable Foods Market is projected to reach $136,305 million by 2023, Top players are McCain Foods, The Kraft Heinz Company, Pinnacle Food Inc., Nestle SA, Kellogg Company, Ajinomoto Windsor, Inc., General Mills

The Global Microwavable Foods Market was valued at $100,098 million in 2016, and is projected to reach $136,305 million by 2023, registering a CAGR of 4.4% from 2017 to 2023. The fast-paced lifestyle of individuals has enforced them to seek convenient solutions such as microwavable foods, replacing traditional cooked meals.

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The global microwavable foods market is segmented based on product, packaging technology, and geography. Based on product, the market is divided into shelf stable microwavable food, chilled food, and frozen food. On the basis of packaging technology, it is categorized into patterned susceptors technology, new tray-lidding methods, and new cook bag technique. Based on geography, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global microwavable foods market are McCain Foods, The Kraft Heinz Company, Pinnacle Food Inc., Nestle SA, Kellogg Company, Ajinomoto Windsor, Inc., General Mills Inc., ConAgra Foods, Inc., Unilever Plc, and Campbell Soup Company.

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In 2016, the frozen microwavable foods segment dominated the microwavable foods market. These foods provide better nutritional benefits and taste, similar to that of fresh food. Consumer are on a constant lookout for a healthier meal that is easier to cook and tastes better, which is fulfilled by frozen microwavable foods. Freezing helps retain the essential nutrients in the food products, which are essential to synthesize various vitamins and minerals in the body. Furthermore, research and operational excellence of players have led to continuous improvement of existing products, thus driving the market demand.

3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.2.3. Top winning strategies, by year, 2015-2017
3.2.4. Top winning strategies, by development, 2015-2017 (%)
3.2.5. Top winning strategies, by company, 2015-2017

3.3. PORTER'S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry

3.4. MARKET DYNAMICS

3.4.1. Drivers

3.4.1.1. Higher demand for convenience
3.4.1.2. Increased participation of women in the workforce
3.4.1.3. Growth of retail network in emerging economies

3.4.2. Restraints

3.4.2.1. Lower sales of microwavable food in developing countries due to negative consumer perception
3.4.2.2. Presence of poor freezing facilities in semi-urban and rural areas

3.4.3. Opportunities

3.4.3.1. Advancements in freezing technologies
3.4.3.2. Increase in fast food outlets

3.5. TOP PLAYER POSITIONING

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7. COMPANY PROFILES

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments

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