openPR Logo
Press release

Quirk Ford Celebrates Fiesta Safety Award.

09-01-2010 02:55 PM CET | Tourism, Cars, Traffic

Press release from: Quirk Ford

Ford Minicar Is First to Earn IIHS Safety Award

August 31, 2010, Quincy, MA… Small-car customers wondering if their micro-rides can stand up to hulking SUVs and trucks can slip behind the wheel of the 2011 Ford Fiesta with confidence. After a battering at the hands of the Insurance Institute for Highway Safety (IIHS), the new Fiesta has received a coveted Top Safety Pick award.

Ford’s Fiesta is the first minicar to receive Top Safety Pick honors from the IIHS, which are awarded to vehicles with electronic stability control that earn the best-possible “good” rating for frontal, side, rear and rollover protection. The rating applies only to models made for the U.S. market after July, when Ford redesigned the outer door handles to keep the doors closed in the event of an impact.

“Safety is a top concern for car buyers here in New England. Snow and ice inevitably bring skidding accidents, and people want to know that the car they choose will protect them,” said Paul Zupofska, general manager of Quirk Ford, a Greater Boston Ford dealer. “You don’t need to look at a Fiesta and ask, ‘Is it safe?’ The proof is in the IIHS test results.”

High-strength steels found in the Fiesta’s body, beams, rails and panels absorb the energy of an impact, allowing the cabin to maintain its shape. The Fiesta offers the most airbags of any car in its class, including an airbag to protect the driver’s knees. On-board sensors can detect passenger weight and whether or not the seatbelt is fastened, adjusting the deployment of airbags to reduce injuries.

Massachusetts Ford owners will find electronic stability control a valuable feature when snow and ice turn friendly roads fierce. Ford’s AdvanceTrac system constantly checks for signs of a skid, then throttles down the engine and applies the brakes to slipping wheels to help the driver stay in control.

In years past, the tougher IIHS testing standards would have assured the Fiesta of four- or five-star crash ratings from the National Highway Safety Administration (NHTSA). This year’s NHTSA testing will be more difficult, but Ford expects the Fiesta to perform well when it runs the new NHTSA gauntlet.

“Some people still have that image of small, inexpensive cars as flimsy,” Zupofska said. “A lot of cheap cars sacrificed safety for a low price during the 1990s. Ford made the Fiesta affordable, not cheap, and built a lot of high-end features into the car. This approach is why the Fiesta performed so well in crash tests.”

The Top Safety Pick award for the Fiesta carries an additional bonus for Ford. With eight IIHS Top Safety Picks in their model lineup, Ford now holds more of the awards than any other automaker that manufactures for the U.S. market.

About Quirk Ford:
Quirk Ford, located in Quincy, Massachusetts, is committed to providing Ford customers throughout Greater Boston with the quality sales, service and parts experience they deserve. A winner of The President’s Award for customer satisfaction six years in a row, Quirk offers a full line of new Ford vehicles, including the Ford Fusion, Ford Focus and Escape Hybrid models, as well as an extensive selection of pre-owned cars, SUVs, trucks and hybrids. For more information, call 877-236-7314, visit their website at www.quirkford.com, or visit their dealership at 540 Southern Artery, Quincy, MA.

We have a strong and committed sales staff with many years of experience satisfying our customers' needs in Norfolk County. Located in Quincy, Massachusetts and neighbors to Braintree, Weymouth, and Hingham we will help you find the right vehicle for your needs.

Quirk Ford
540 Southern Artery
Quincy MA 02169
877-236-7314
www.quirkford.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Quirk Ford Celebrates Fiesta Safety Award. here

News-ID: 143272 • Views: 1325

More Releases from Quirk Ford

Quirk Ford: No Fiesta Shortage Here
August 31, 2010, Quincy, MA… At Quirk Ford in Quincy, MA, General Manager Paul Zupofska looks at the collection of Fiesta subcompacts on his lot. Inventory is high at the moment for Ford’s popular new model, but a new shipping delay could leave Greater Boston Ford buyers waiting to get behind the wheel of the eco-friendly car. Ford halted all shipments of the 2011 Fiesta from its production plant in Mexico
Quirk Ford Alerts Massachusetts Windstar Owners to Recall
August 31, 2010, Quincy, MA… Quirk Ford in Quincy, MA is preparing to help keep owners of older Ford Windstar models safe on the road. Ford announced a voluntary recall of Windstars produced from mid 1997 to early 2003 because of a potential safety hazard. Ford engineers have discovered that exposure to the elements can cause the rear axle of these Windstar models to rust. In some cases, the rear

More Releases for Fiesta

Global Coconut Milk Powder Market 2017 Cocomi, Caribbean, Maggi, Fiesta
Coconut Milk Powder Market Research Report A market study based on the " Coconut Milk Powder Market " across the globe, recently added to the repository of Market Research, is titled ‘Global Coconut Milk Powder Market 2017’. The research report analyses the historical as well as present performance of the worldwide Coconut Milk Powder industry, and makes predictions on the future status of Coconut Milk Powder market on the basis
gamigo Announces Global Acquisition of Fiesta Online
- Acquisition of rights to top game Fiesta Online boosts further revenue and EBITDA growth - Stake in Intenium Technologies increased to 100% gamigo AG (“gamigo”, bond ISIN: DE000A1TNJY0), a leading player in the fast growing games market in Europe and North America, today announced the acquisition of the global rights to the successful Fiesta Online brand from South Korean developer Ons On Soft. Fiesta Online is one of the biggest games published
gamigo Announces Global Acquisition of Fiesta Online
• Acquisition of rights to top game Fiesta Online boosts further revenue and EBITDA growth • Stake in Intenium Technologies increased to 100% Hamburg, 02 March 2016 – gamigo AG (“gamigo,” bond ISIN: DE000A1TNJY0), a leading player in the fast growing games market in Europe and North America, today announced the acquisition of the global rights to the successful Fiesta Online brand from South Korean developer Ons On Soft. Fiesta Online is one of the
Mexican Fiesta Arrives at the Press Club
The Press Club is hitting the piñata on the head with its newest culinary showcase. Mexican fare is firing up palates at the Press Club Hanoi this month. From June 18 to 24, hang your sombreros at the Bar Lounge before digging into Mexican favourites such as baked corn quesadillas, chicken tacos with cheese, and chili beef burritos, served with traditional Mexican sides of baked beans, salad, sour cream, guacamole and
Designers Fiesta 2 Gets More Festive with 3 New Sessions
London, UK (September 22, 2011) – The Designers Fiesta 2, an event by Academy Class featuring workshops on digital media, improves its agenda with the addition of three new sessions. Happening on Friday, September 23, at 15Hatfields in London, the event’s last-minute inclusions acknowledge the latest in popular design topics, such as creating tablet-optimised output and code-free web development. From these three new sessions, two are to be presented by existing
Academy Class Brings Design to London with Designers Fiesta 2
London, UK (September 19, 2011) — The Designers Fiesta 2, an event hosted by digital media training company Academy Class, comes to the London Design Festival this week to bring a day’s worth of graphic design sessions from certified experts and instructors. Happening on September 23 at 15Hatfields in London, attendees can improve their credibility as creative professionals by learning from a total of eighteen sessions occurring throughout the day. Academy