Global Portable Generator Market 2018 - 2026 : Yamaha Motor Co., Ltd., Honda Siel Power Products Limited (subsidiary of Honda Motor Co., Ltd.), and Kohler Co.

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Portable generator, also known as engine generator, is an engine driven generator that is manufactured for multiple uses. Portable generator consists of a prime mover, which is engine, and electrical generator. These are mounted together to form an electric generation unit. Portable generator unit consists of various components that are assembled together to form a single unit. Primary components include fuel tank, alternator, starter, and internal combustion engine. Portable generator is not permanently installed and can be moved from one place to another place. This is the difference between standby generator and portable generator. Furthermore, it is manually started. Portable generator is primarily used to provide electrical power where electricity is unavailable or required for temporary purpose. Frequent power outages and rise in demand for uninterrupted electricity are driving the demand for portable generators.

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Portable Generators Market: Segmentation

The portable generator market can be segmented based on power rating, energy source, and application. Based on power rating, the portable generator market can be divided into up to 5 kW, between 5 kW and 10 kW, between 10 and 15 Kw, and above 15 Kw. The 10 kW to 15 Kw segment accounted for major share of the market in 2016. 10 to 15 Kw portable generators are primarily used for residential and commercial purposes. They also meet the need of end-users in terms of cost. The between 10 kW and 15 Kw segment is also anticipated exhibit significant growth rate during the forecast period. After 10 to 15 Kw, above 15 Kw portable generators are anticipated to expand at a moderate rate due its use in construction and mining sites.

Based on energy source, the portable generators market can be divided into gasoline, diesel, and gas driven. The gasoline segment dominated the market due to its compatibility toward small capacity engine. Gasoline are also readily available and enable quick starting of the engine.

Based on application, the portable generators market can be segmented into residential, commercial, and industrial. The residential segment contributed major share of the market in 2016. Under the residential segment, portable generators are used for various activities such as family functions, picnic, and camping. Under the industrial segment, portable generators are used in construction, drilling, and mining sites where uninterrupted electric power is required for various operations.

Portable Generator Market: Region-wise Outlook

Based on region, the portable generator market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of consumption, Asia Pacific held major share of the portable generator market in 2016. In Asia Pacific, portable generators are used in small shops during various outdoor events and functions. It is likely to remain the dominant region during the forecast period. After Asia Pacific, North America accounted for large share of the portable generators market. Increase in natural calamities in North America in the form of hurricanes are hampering power usage; as a result, demand for portable generators is increasing in North America. Portable generators are primarily used at drilling sites and mining sites in Middle East & Africa and Latin America owing to the low availability of power supply.

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Portable Generator Market: Key Players

Large number of companies operate in the global portable generator market. Portable generators are primarily used on rental basis. This hampers the overall demand for portable generators. Prominent manufacturers in the portable generators include Yamaha Motor Co., Ltd., Honda Siel Power Products Limited (subsidiary of Honda Motor Co., Ltd.), and Kohler Co.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis

The regional analysis covers:

- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market

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