Food Traceability Market Overview by Top Key Players Honeywell International Inc., C.H. Robinson INC., DuPont Nutrition & Health, Intermec Inc., Motorola solutions

The Food traceability (tracking technologies) market is growing at a healthy rate with increasing awareness about food safety among governments and consumers. Governments across the globe are making regulations to track food as it is directly concerned with consumer health. An outbreak of food borne disease can have a direct impact on the national budget and the governments want to avoid. In the U.S., the Food and Drug Administration is responsible for making food traceability laws as it is estimated that 3,000 people die every year due to food borne diseases.

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However, the food traceability requires some investment on the part of the various stakeholders of the supply chain. It has been observed that small stakeholders are not actively participating in the traceability which disrupts the flow of food tracking. It is a challenge for big players to create awareness to encourage participation from these small players.

The major players profiled in the report are: Honeywell International Inc., C.H. Robinson INC., DuPont Nutrition & Health, Intermec Inc., Motorola solutions, Inc., Cognex Corporation, MASS Group, Bio-Rad Laboratories, IBM Corp, and Zebra Technologies.

Key Benefits:
• Enable informed decision-making process and offer market analysis based on current market situation, expected future trends and market intelligence
• Analyze the market based on various segments and also forecast the market from 2013 to 2020 with 2012 as base year
• Identify key investment pockets for various applications, technologies, equipments, end-users and geographies
• Identify key players and their strategic moves
• Offer implications of the regulations across countries and their impact on the market
• Assess and rank the top factors that are expected to affect the growth of the market
• Examine and evaluate market trends to provide deep-dive intelligence into every market segment
• Competitive analysis to effectively plan and execute business plan
• Micro level analysis based on application, technology, equipment, end-users and geography

Food Traceability Market, By Region
• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

GLOBAL MARKET, BY APPLICATION
• Meat
• Fresh food produce
• Dairy products
• Beverages
• Fisheries
• Other

GLOBAL MARKET, BY TECHNOLOGIES
• RFID/RTLS
• GPS
• Barcodes
• Infrared
• Biometrics

GLOBAL MARKET, BY EQUIPMENT
• Smart PDAs
• Thermal printers
• Two dimensional and1D scanners
• Tags and labels
• Sensors
• Other

GLOBAL MARKET, BY END-USER
• Food manufacturers
• Warehouse/pack farms
• Food retailers
• Defense and security departments
• Other government departments
• Others

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Table of Content
CHAPTER 1 INTRODUCTION
1.1 Objectives
1.2 Key benefits
1.3 Key deliverables
1.4 Key Audiences
1.5 Research Methodology
1.5.1 Secondary research
1.5.2 Primary research
1.6 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Key Drivers of the Food Traceability (Tracking Technologies) Market
2.2 Key Restraints of Food Traceability (Tracking Technologies) Market
2.3 Opportunities for Food Traceability (Tracking Technologies) Market
2.4 Market Segmentation
2.5 Key Strategies
CHAPTER 3 KEY FINDINGS: FOOD TRACEABILITY (TRACKING TECHNOLOGIES ) MARKET STUDY
3.1 Top Ten Factors Impacting Food Traceability (Tracking Technologies) Market
3.1.1 Controlling capital intensive product Recall
3.1.2 Associated cost: A burden on Traceability Systems
3.1.3 Food Traceability system: A viable solution for controlling Bio-terrorism
3.1.4 Consumers’ Food Safety Concerns
3.1.5 Legislative Charter and Standardization- A Favourable Factor
3.1.6 Pressure of Consumer Forums
3.1.7 Privacy issues for data sharing
3.1.8 Noncompliance with Standards among Developing Countries - A Challenge
3.1.9 Staying Ahead in Competition and Pricing Products at a Premium
3.1.10 Consumers’ Brand Loyalty
3.2 Top Three Winning Strategies In The Food Traceability (Tracking Technologies) Market
3.3 Top Investment Pockets in Food Traceability (Tracking Technologies) Market
3.3.1 Food Traceability (Tracking Technologies) Market
3.3.1.1 RFID/RTLS, biometrics and GPS best for investment
3.3.2 Food tracking and traceability technologies Equipment Market
3.3.2.1 PDAs with GPS and Thermal Printers have best growth potential
3.3.3 Food tracking and traceability technologies end user market
3.3.3.1 Food Manufacturers and warehouses will be market leaders
3.3.4 Food Tracking and Traceability Technologies Application Market
3.3.4.1 Fresh food and meat will lead the revenues
3.3.5 Food Traceability (Tracking Technologies) Market By Geography
3.3.5.1 Asia and ROW to grow at high rates
3.4 Food Traceability (Tracking Technologies) Market ‐ Porter’s Five Force Analysis
3.4.1 Various choices available with consumers lead to low bargaining power of supplier
3.4.2 Buyers are at upper end in the food traceability supply chain
3.4.3 Competition to be on the higher side
3.4.4 Stiff competition from existing players raises entry barriers
3.4.5 Technological innovation increasing threat of substitute
3.5 Food Traceability Software Market Trend
3.5.1 Poultry farm and farm management software
3.5.2 Quality Management Solutions
3.5.3 Warehouse Management Software (WMS)
3.5.4 Enterprise Resource Planning (ERP)
3.5.5 Laboratory Information System (LIS)
3.5.6 Cloud Computing:
3.6 Market Dynamics

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