openPR Logo
Press release

4C Association welcomes Nescafé Plan

08-31-2010 10:15 AM CET | Associations & Organizations

Press release from: 4C Association

Creating shared value for a better coffee world

Mexico City/Bonn, 27 August 2010
The 4C Association welcomes Nestlé’s announcement today pledging 4C Compliance by 2015 for all its coffee purchased through direct procurement. This volume is estimated at approximately 180,000 tons of green coffee per year.
“Nestlé’s announcement marks a great milestone in making the mainstream coffee sector more sustainable” said Diego Pizano-Salazar, Chairperson of the 4C Association’s Executive Board. “Sustainability in the mainstream coffee sector will only become reality if companies take responsibility for supporting sustainable coffee production in its social, economic and environmental dimensions – and act accordingly”, commented Pizano-Salazar, “With one of the most important companies in the sector setting the example, we expect more to follow”.
Nestlé´s ambitious sustainability objectives for Creating Shared Value are detailed in the Nescafé Plan. “Creating Shared Value is an integral part of our business strategy. For a company to be successful in the long term, it needs to create value at the same time for its shareholders and the communities in which it operates”, said Paul Bulcke, CEO of Nestlé, during the press conference held today in Mexico City.
Nestlé already signaled its commitment to sustainability in the coffee sector by participating in the development and setting up of the 4C Association. In coordination with other major buyers (such as Kraft Food and Tchibo), traders (such as Neumann Kaffee Gruppe and Volcafe), producer organizations (such as the FNC in Colombia, Cooxupé in Brazil, Vicofa in Vietnam and EAFCA in Eastern Africa) and civil society organisations (such as Oxfam Novib and IUF), Nestlé joined forces to work for a better coffee world.1
Over the past years, the 4C Association has strived to continuously improve the social, environmental and economic conditions of the people making their living with coffee. The most important achievement of the Association during its early years has been to reach consensus on a Code of Conduct that sets criteria for the sustainable production, processing and trading of green coffee. The 4C Code of Conduct has a moderate entry level, excluding ten Unacceptable Practices, and then commits participants to improve their sustainability practices over time.
By 2015, Nestlé aims to directly source 180.000 tons of 4C Compliant Coffee, benefitting more than 170.000 farmers and their families. The impact on these farmers will be gradual, yet profound: Compliance with the 4C Code of Conduct is expected to improve agricultural practices, resulting in direct economic benefits to farmers and their families through increased yields and quality.
The Nescafé Plan reaffirms the 4C Code as the baseline sustainability standard for the coffee sector. The 4C Association expects the coming months and years will see an increasing number of Nestlé suppliers adopt the 4C Code of Conduct. To accompany these suppliers in their journey, both Nestlé and 4C Association experts will be offering targeted training and technical assistance.
The Nescafé Plan sees the 4C Code of Conduct as an important stepping stone in its efforts to comply with more demanding certification standards such as the Sustainable Agriculture Network standard. Over time, farmers compliant with the 4C Code of Conduct will be able to apply for Rainforest Alliance certification.
“The 4C Association is proud to support Nestlé with its ambitious Nescafé Plan and had been consulted and involved by Nestlé in the planning period” said Melanie Rutten-Sülz, Executive Director of the 4C Association. “This major move is a very clear statement of trust in the 4C Association. Its broad and dedicated membership and partner structure will be a strong partner for Nestlé to implement and fulfill its ambitious coffee plan.” This year, 4C Members already project a potential production of 12 million bags of 4C Compliant Coffee, equaling 10% of the world’s coffee production. The Rainforest Alliance too is a very involved member of the 4C Association. A Benchmarking process allows farmers holding a Rainforest Alliance Certificate to apply for a 4C Licence without additional auditing.
All 4C Final Buyers Members have agreed to source increasing amounts of 4C Compliant Coffee over time. A number of members have additionally set their own ambitious sustainable coffee sourcing objectives, some of which were publicly announced. Considering Nestlé´s 10% market share of the World Coffee Market, the Nescafe Plan sends a further very strong message to the whole coffee sector. “We expect even more companies and producers to join the 4C Association – joining forces for a better coffee world,” concludes Rutten-Sülz.
Media Contacts:
For media enquiries, please contact Verónica Pérez Sueiro, Communications Manager, on +49 176 27424440 or veronica.perez@4c-coffeeassociation.org

Within the 4C Association, producers, trade and industry and civil society from around the world work together for more sustainability in the entire coffee sector. This global community has joined forces to continuously improve the social, environmental and economic conditions for the people making their living from coffee.
Main pillars of the association, established in 2006, are a code of conduct, rules of participation for trade and industry, support services for coffee farmers, a verification system and the participatory governance structure.
Please visit www.4c-coffeeassociation.org for the latest activities and in-depth information on the 4C Association

4C Secretariat
Verónica Pérez Sueiro - Communications Manager
Adenauerallee 108
53113 Bonn
Germany
+49 176 27424440
www.4c-coffeeassociation.org

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release 4C Association welcomes Nescafé Plan here

News-ID: 142986 • Views: 2137

More Releases from 4C Association

The 4C Association Announces Record Figures for Coffee Year 2011/12
Bonn, 21 November 2012. Today marks a major milestone in the progress towards a more sustainably-oriented coffee sector as the 4C Association reports that received amounts of 4C Compliant Coffee have more than tripled in coffee year 2011/12 in comparison to the previous period. A total of 2,545,139 bags of 4C Compliant Coffee (approx. 152,000 tonnes) were received by industry members of the 4C Association during this period. Sales of
The 4C Association’s General Assembly Sees Strong Commitment to Sustainably Pr …
Over 70 members met in Geneva to set the future direction of the 4C Association and outline the plan to deliver increasing volumes of sustainably produced coffee. Bonn, 2 October 2012. The 4C Association, the global platform for sustainable coffee, is pleased to announce the successful outcome of its 3rd General Assembly, which was held in Geneva, Switzerland on 26-27 September 2012. Under the motto “Take-off for Delivery”, the gathering
2nd African Coffee Sustainability Forum in Addis Ababa
Top Sustainability Experts meet in Ethiopia, the legendary home of coffee Addis Ababa, Ethiopia, 16 February 2012. Ato Fikru Amenu, Deputy Director in the Ethiopian Ministry of Agriculture launched the Second African Coffee Sustainability Forum: “Creating market access through sustainable practices” in Addis Ababa on 15 February 2012.Over 130 participants representing the main stakeholders in the African coffee sector took part in the event. The Forum was organized by the 4C
Purchases of 4C Compliant Coffee more than doubled in one year
Bonn, 16th November 2011. Purchases of 4C Compliant Coffee grew significantly in coffee year 2010/11, reaching 810,291 bags (approx. 48,000 tonnes), or more than double the previous period. Since 4C Compliant Coffee was first traded four years ago, purchases have been growing steadily and 4C Membership has increased from 37 to 160 members today. This growth is driven by an increasing number of 4C Members who are including 4C Compliant Coffee into their purchasing plans. For

All 5 Releases


More Releases for Nestlé

Canned Food Market Is Booming Worldwide | JBS, Nestlé, Pinnacle Foods
Global Canned Food Sales Market Report 2018 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing capital structure of the Global Canned Food Market. Some of the key players profiled in the study are Bolton Group, ConAgra Foods, Del
Chocolate Market Is Booming Worldwide with Bournville, Mondelez, Nestlé
HTF Market Report released a new research document of 115 pages on industry titled as 'India Chocolate Market Outlook, 2022' with detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis and important players/vendors. The report will help you gain market insights, future trends and growth prospects for forecast period of 2017-2021. Request a sample report @ https://www.htfmarketreport.com/sample-report/1088127-india-chocolate-market-2 Summary The Indian chocolate market in precedent years has been witnessing
Global Kosher Foods Market 2018-2025 ADM, Manischewitz, Nestlé, Streit's
Market study on Global Kosher Foods Market 2018 Research Report presents a professional and complete analysis of Global Kosher Foods Market on the current market situation. Report provides a general overview of the Kosher Foods industry 2018 including definitions, classifications, Kosher Foods market analysis, a wide range of applications and Kosher Foods industry chain structure. The 2018's report on Kosher Foods industry offers the global Kosher Foods development history,
Industrial Chocolate Market Is Booming Worldwide | Cargill, Irca, Nestlé
HTF Market Intelligence released a new research report of 73 pages on title 'Global Industrial Chocolate Market 2017-2021' with detailed analysis, forecast and strategies. The study covers key regions that includes Americas, APAC, EMEA and important players such as Cargill, Irca, Nestlé etc. Request a sample report @ https://www.htfmarketreport.com/sample-report/206405-global-industrial-chocolate-market-4 Industrial chocolate is produced primarily from a cocoa liquor/paste and butter, which are combined with other ingredients such as sugar and powdered
Global Mayonnaise Market 2018 - Nestlé, Ajinomoto, McCormick, Kraft Heinz, Unil …
The global mayonnaise market has witnessed a steady growth over the past few years. The demand for mayonnaise has experienced a positive thrust owing to hectic lifestyle of the consumers along with the introduction of innovative product variants by the manufacturers. Mayonnaise is a thick creamy emulsion of egg yolk, oil, vinegar, lemon juice and seasonings. It is used both as the base for other sauces, such as thousand-island salad dressing
Pasta Global Market 2018: Key Players Nestlé, Ajinomoto, ITC Limited
Pasta is referred to as one of the staple dish prepared using flour and egg and is of Italian origin Pasta is made majorly made up of wheat flour and is now consumed all across the globe. Rising demand for convenience foods and escalating consumption of cross region cuisines is propelling the positive growth of this market. Pasta market is segmented on the basis major ingredients, functionality, distribution channel, form, and