Digital Banking Market By Key Vendors: Urban FT, Kony, Technisys, Alipay, Paytm, Ally financial, JPMorgan Chase & Co., Wells, Fargo, Mobllearth, Infosys, Cachet Financial Solutions, Backbase
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Digital Banking Market size is driven by the technological advancements in the banking sector. The advent of the interactive services with fewer clicks and customized product offerings have led to a rise in the mobile banking, contributing to the market growth. For instance, mobile applications and websites that save customer data and offer real-time personalized services in response to changing customer habits. Furthermore, the omnichannel product experience that allows customers to initiate the transaction on a device and complete on another is one of the factors that drive the market. This has led to a responsive web design with a source code that adjusts based on the limitations of the screen or device.
The partnership and collaboration between the banks and fintech companies are the primary factors supporting the market. Most banks have launched their own online services to cater to the demand for the digital banking solutions. They are collaborating with the fintech companies and online service providers to enhance their customer base. For instance, in 2016, Clydesdale Bank & Yorkshire Bank collaborated to launch “B”, a bank operating online only which provides a current account with debit and credit card facilities and contactless payment through mobile wallets such as Apple Pay and Android Pay. Other banks, such as Commercial Bank of Dubai, HSBC, and BNP Paribas, have also launched their online banking services to capitalize the growth in the fintech industry.
The payment verticals in the digital banking market are banking cards, Unstructured Supplementary Service Data (USSD), Uniform Payment Interface (UPI), mobile wallets, Point Of Sale (POS), mobile banking, internet banking, and micro ATMs. The banking cards and internet banking applications are estimated to experience a high growth due to their widespread acceptance among business enterprises and merchants. The multichannel payment options offered by these payment methods have also contributed to their growth. Mobile wallets are the fastest growing payment verticals due to their convenience and widespread acceptance.
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The North American region is leading the digital banking market due to its early adoption of technology and the high density of smartphone users. For instance, the population aged between 20-30 was the first to have access to broadband connections in their houses or own a smartphone in middle school, resulting in a better understanding of the digital media. Europe has emerged as the second largest revenue generator in the global digital banking market. High literacy rate and knowledge of mobile and internet banking services are the major contributors to the growth in the region.
Some of the industry verticals in which digital banking has been adopted are retail, corporate, and investments. The cost reduction, improved customer focus, and analytics for better understanding the customer needs are driving the market growth. However, the increasing cybercrimes and lack of awareness are the factors hindering the growth in the market. Furthermore, internet connectivity issues are also one of the major constraints associated with the growth of the market.
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Some of the major players operating in the digital banking market are Mobllearth, Infosys (Innofis, Cachet Financial Solutions, Backbase, Urban FT, Inc., Kony, Technisys (FMC Technologies subsidiary), Alipay, Paytm, Ally financial, JPMorgan Chase & Co., and Wells Fargo. The companies operating in the digital banking market are emphasizing on modifying the distribution model and collaborating with digital service providers. For instance, Sweden’s SEB bank has partnered with the Samsung Pay a mobile wallet provider, allowing the customers to carry cards in the mobile wallet in Sweden. Similarly, Canada’s Nordia, a card service provider partnered with Apple Pay allows customers contactless payments through their iPhones.
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