Dry Shampoo Market Industry Growth 2018- 2026 By Major Players Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and

Dry shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as cornstarch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth. Furthermore, the rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear dry shampoos for color treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.

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Market Dynamics

Steadily growing working population and convenient usage of dry shampoo are the major factors supporting the market growth. Product development such as organic and herbal grade of dry shampoo and packaging innovation including small travel size packs are some of the other factors aiding to the growth of global dry shampoo market.

North America dominated the market in 2016, and accounted for 35.68% share in the global dry shampoo market. Consumers highly prefer dry shampoo due to fast paced lifestyle, as it is a water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, increasing demand for personal care products in the region is another factor anticipated to support market growth of dry shampoo. According to the United States Census Bureau, the total retail trade sales of personal care and health care products in the U.S. increased from US$ 299,263 Mn in 2014 to US$ 315,257 Mn in 2015.

Key features of the study:

This report provides in-depth analysis of the Dry Shampoo market, market size (US$ Billion), and Cumulative Annual Growth Rate (CAGR%) for the forecast period (2017–2025)

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players.

It profiles leading players in the global Dry Shampoo market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics

The global Dry Shampoo market report caters to various stakeholders in this industry, including investors, product developers, distributors, healthcare companies, research institutes, new entrants, and financial analysts

Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the Dry Shampoo market

Detailed Segmentation:

Global Dry Shampoo Market, By Product Type:
Paraben Free
Gluten Free
All Natural
Others

Global Dry Shampoo Market, By Form:
Aerosol Spray
Powder
Foam

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Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and Kao Corporation.

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