Oral Care Market Trends and Forecast to 2022 - Growth Factors, Business Developments, Segmentation and Technologies

Geographically, oral care market segmented into Europe, Asia-Pacific, North America, Latin America, & Middle East & Africa. Europe holds largest share of this market, however, Asia-Pacific region is expected to witness highest CAGR during forecast period of 2017 to 2022.

The global oral care market was valued at USD 43.31 Billion in 2017 and expected to grow at a CAGR of 4.5% during forecast period (2017–2022) to reach USD 53.97 Billion by 2022. The growing awareness regarding oral hygiene, rising incidence of dental caries & other periodontal diseases, and technological advancements in oral care products are driving market growth.

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In oral care market growing awareness on oral hygiene, rising incidences of dental caries & other periodontal diseases, & technical advancements in oral care products are major factors responsible for growth of oral care/oral hygiene market during forecast period. Competitive pricing pressures faced by prominent players are expected to restrain growth of this market to a certain extent during forecast period.

Oral care market report analyzes various types of products and their adoption patterns. It aims at estimating market size and future growth potential of oral care/oral hygiene market for different segments such as products, distribution channel, and regions. Report also includes an in-depth competitive analysis of key players in this market along with their company profiles, product offerings, recent developments, and market strategies.

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Oral care market segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. Online distribution segment expected to grow at fastest CAGR in the coming years. The significant growth in e-commerce sectors owing to expanding number of Internet users is a key growth driver for online distribution segment.

Major players in global oral care market are Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), Unilever plc (U.K.), Glaxosmithkline plc (U.K.), GC Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent AG (Germany), Henkel KgaA (Germany), Jordan AS (Denmark), Panasonic Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc. (U.S.), Dentaid (U.S.), Kao Corporation (Japan), LG Household & Health Care Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc. (U.S.), and Ultradent Products, Inc. (U.S.)

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Oral care market segmented into toothpaste, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. Toothbrushes and accessories segment is expected to register highest CAGR during forecast period owing to growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes.

Break of primary participants was as mentioned below:
• By Company Type – Tier 1–32%, Tier 2–32% and Tier 3–36%
• By Designation – C Level–35%, Director Level–30%, Others–35%
• By Region – North America – 16%, Europe–15%, Asia-Pacific–30%, Latin America–30%, Middle East and Africa-9%

Emergence of local players in developing markets like India, China, and Brazil increasing pressure on global players. These local/regional players offer oral care products at lower and discounted prices as compared to global players, thus creating pricing pressure on global players. This adversely affects profit margins of global players, especially in emerging markets.

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