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Marketing Automation Software Market 2018-2023 Trends, Opportunities and Key Players - Marketo, Act-On Software, Inc., HubSpot, Infusion, Oracle, IBM, Salesforce, ActiveCampaign and Adobe
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Geographically, North America has been the largest market for marketing automation software, across the globe, while Asia-Pacific is expected to grow at the fastest rate during the forecast period.
Factors driving the global marketing automation software market include growing demand for digital experience for customers, adoption of customer scoring system, and increased need of personalized automated e-mails. Marketing automation helps in reaching out to the customers, digitally, by monitoring user’s choice of products through the data collected from the automation software. It further helps in predicting the potential customers for additional sales. Some of the major trends observed in the global marketing automation software market are dynamic campaign management and integrated content marketing.
Some of the key players operating in the global marketing automation software market are Marketo Inc., Act-On Software Inc., HubSpot Inc., Infusion Software Inc., Oracle Corporation, IBM Corporation, Salesforce.com Inc, Active Campaign Inc., SharpSpring Inc. and Adobe systems Inc.
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GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SEGMENTATION -
By Solution
• E-mail Marketing
• Campaign Management
• Lead Nurturing
• Inbound Marketing
• Reporting and Analytics
• Social Media Marketing
• Others
By Industry Vertical
• Advertising and Media
• Manufacturing and Distribution
• Retail
• Healthcare
• Technology
• BFSI
• Academic and Education
• Others
By Deployment Type
• Cloud
• On-premise
By Business Size
• Small and Medium Business
• Large Business
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