Vietnam Mobile Payment Market is Expected to Reach $70,937 Million, By Leading Industry Players Mobivi, NganLuong, OnePay, Smartlink, Orange S.A., PayPal Holdings, Inc., Payoo, MOMO, 123Pay, and SohaPay.

According to a recent report published by Allied Market Research, titled, Vietnam Mobile Payment Market by Type, Mode of Transaction, End User, Application, and Type of Purchase: Global Opportunity Analysis and Industry Forecast, 2018-2025, the Vietnam mobile payment market was valued at $16,054 million in 2016, and is projected to reach at $70,937 million by 2025, growing at a CAGR of 18.2% from 2018 to 2025.

Changes in customer preference from cash to digital payments, surge in need for immediate transactions in Vietnam, increased penetration of internet and smartphones, and growth of the e-commerce industry majorly contribute towards the growth of the market. However, data breaches & security concerns are expected to hamper the Vietnam mobile payment market growth.

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Based on type, the remote payment segment dominated the Vietnam mobile payment market in 2016, and is expected to continue this trend during the forecast period, owing to extensive use of this payment method across various sectors such as IT, retail, telecommunications, hospitality, healthcare, and others. Furthermore, the proximity payment segment is expected to grow at the highest CAGR during the forecast period, owing to rising adoption of mobile point of sale (mPOS) solutions among small- and medium-sized businesses in Vietnam.

The remote payment segment dominated the overall market in 2016, and is expected to continue this trend during the forecast period, owing to the growth of the e-commerce industry in Vietnam driven by rise in online shopping through mobile devices.

The wireless application protocol (WAP) segment dominated the overall market in 2016, and is expected to continue this trend during the forecast period, owing to increase in adoption of smartphones and rise in need for ride-hailing applications in Vietnam.

The retail segment dominated the overall market in 2016 as number of traditional retailers & offline stores in the retail industry have commenced to deploy cashless payment systems, owing to the development of the e-commerce industry. However, the hospitality & tourism segment is expected to witness the highest growth rate during the forecast period.

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The report focuses on the growth prospects and restraints of the market based on the analysis of the Vietnam mobile payment market trends. The study provides Porter’s Five Forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.

The Vietnam mobile payment market is segmented by type, mode of transaction, type of purchase, application, and end user. Based on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). On the basis of end user, it is categorized into personal and business. According to type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others.

The key players operating in the Vietnam mobile payment market include Mobivi, NganLuong, OnePay, Smartlink, Orange S.A., PayPal Holdings, Inc., Payoo, MOMO, 123Pay, and SohaPay.

LIST OF TABLES

TABLE 01. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY TYPE, 2016-2025 ($MILLION)
TABLE 02. VIETNAM PROXIMITY MOBILE PAYMENT MARKET, 2016-2025 ($MILLION)
TABLE 03. VIETNAM REMOTE MOBILE PAYMENT MARKET, 2016-2025 ($MILLION)
TABLE 04. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY MODE OF TRANSACTION, 2016-2025 ($MILLION)
TABLE 05. VIETNAM SMS MOBILE PAYMENT MARKET, 2016-2025 ($MILLION)
TABLE 06. VIETNAM WAP MOBILE PAYMENT MARKET, 2016-2025 ($MILLION)
TABLE 07. VIETNAM NFC MOBILE PAYMENT MARKET, 2016-2025 ($MILLION)
TABLE 08. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY END USER, 2016-2025 ($MILLION)
TABLE 09. VIETNAM MOBILE PAYMENT MARKET FOR PERSONAL USE, 2016-2025 ($MILLION)
TABLE 10. VIETNAM MOBILE PAYMENT MARKET FOR BUSINESS USE, 2016-2025 ($MILLION)
TABLE 11. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 12. VIETNAM MOBILE PAYMENT MARKET FOR HOSPITALITY & TOURISM, 2016-2025 ($MILLION)
TABLE 13. VIETNAM MOBILE PAYMENT MARKET FOR MEDIA & ENTERTAINMENT, 2016-2025 ($MILLION)
TABLE 14. VIETNAM MOBILE PAYMENT MARKET FOR RETAIL, 2016-2025 ($MILLION)
TABLE 15. VIETNAM MOBILE PAYMENT MARKET FOR HEALTHCARE, 2016-2025 ($MILLION)
TABLE 16. VIETNAM MOBILE PAYMENT MARKET FOR ENERGY & UTILITIES, 2016-2025 ($MILLION)
TABLE 17. VIETNAM MOBILE PAYMENT MARKET FOR IT & TELECOMMUNICATION, 2016-2025 ($MILLION)
TABLE 18. VIETNAM MOBILE PAYMENT MARKET FOR OTHERS, 2016-2025 ($MILLION)
TABLE 19. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY TYPE OF PURCHASE, 2016-2025 ($MILLION)
TABLE 20. VIETNAM MOBILE PAYMENT MARKET FOR AIRTIME TRANSFER & TOP-UPS, 2016-2025 ($MILLION)
TABLE 21. VIETNAM MOBILE PAYMENT MARKET FOR MONEY TRANSFERS & PAYMENTS, 2016-2025 ($MILLION)
TABLE 22. VIETNAM MOBILE PAYMENT MARKET FOR MERCHANDISE & COUPONS, 2016-2025 ($MILLION)
TABLE 23. VIETNAM MOBILE PAYMENT MARKET FOR TRAVEL & TICKETING, 2016-2025 ($MILLION)
TABLE 24. VIETNAM MOBILE PAYMENT MARKET FOR OTHERS, 2016-2025 ($MILLION)
TABLE 25. MOBIVI: COMPANY SNAPSHOT
TABLE 26. MOBIVI: PRODUCT PORTFOLIO
TABLE 27. MOMO: COMPANY SNAPSHOT
TABLE 28. MOMO: PRODUCT PORTFOLIO
TABLE 29. NATIONAL PAYMENT CORPORATION OF VIETNAM: COMPANY SNAPSHOT
TABLE 30. NATIONAL PAYMENT CORPORATION OF VIETNAM: PRODUCT PORTFOLIO
TABLE 31. NGANLUONG.VN: COMPANY SNAPSHOT
TABLE 32. NGANLUONG.VN: PRODUCT PORTFOLIO
TABLE 33. ONEPAY: COMPANY SNAPSHOT
TABLE 34. ONEPAY: PRODUCT PORTFOLIO
TABLE 35. ORANGE S.A.: COMPANY SNAPSHOT
TABLE 36. ORANGE S.A.: PRODUCT CATEGORIES
TABLE 37. ORANGE S.A.: PRODUCT PORTFOLIO
TABLE 38. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 39. PAYPAL HOLDINGS, INC.: OPERATIONS
TABLE 40. PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO
TABLE 41. SOHAPAY ELECTRONIC PAYMENT TOOL: COMPANY SNAPSHOT
TABLE 42. SOHAPAY ELECTRONIC PAYMENT TOOL: PRODUCT PORTFOLIO
TABLE 43. VIETUNION ONLINE SERVICES CORPORATION: COMPANY SNAPSHOT
TABLE 44. VIETUNION ONLINE SERVICES CORPORATION: PRODUCT PORTFOLIO
TABLE 45. VNG CORPORATION: COMPANY SNAPSHOT
TABLE 46. VNG CORPORATION: OPERATING SEGMENTS
TABLE 47. VNG CORPORATION: PRODUCT PORTFOLIO

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