Virtual and Augmented Reality Market World's Top Players Include Blippar, Cyberglove Systems, Daqri , EON Reality, Google, Infinity Augmented Reality, Magic Leap, Meta Company

Virtual reality is the creation of simulated environment using computer technology; whereas, augmented reality is blending of virtual and real life. Increasing adoption of virtual and augmented reality technology in various applications such as training, academia & research, real estate, manufacturing & design, and healthcare is one of the major factors, which has accelerated growth of the virtual and augmented reality market. Rising trend of adopting virtual and augmented reality technology in various application such as videogames, engineering, healthcare, live events, video entertainment, real state, retail, military, and training & education have accelerated the market growth, globally.

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The adoption of technology in digital entertainment and media segment accelerates the virtual and augmented reality market.

The digital entertainment segment plays a major role for the growth of the global virtual and augmented reality market. The film producers, professional sports leagues and associations have showed significant interest in adopting the technology.

The adoption of virtual reality and augmented reality technology by news industry is a new space which uplift the market.

The New York Times have officially announced that they have a virtual reality project collaboration with google which provides a subscription to millions of VR cardboard viewers. The New York Times news magazines released a virtual reality film which shows children’s eradicated due to war. Hence this showed the new path to the other news providers to increase and retain their viewers which fuels the augmented and virtual reality market in this segment. Moreover, the On-demand series providers have also adopted the virtual reality technology. For example: In 2016, the HBO adopted the virtual reality 360 degree content for famous series game of thrones.
Asia Pacific augmented and virtual reality market is projected to grow with the highest CAGR in the forecast period.

The augmented and virtual reality market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The Asia pacific region market is projected to grow with highest CAGR in the forecast Period. India, China, Japan are some of the major countries which drives the augmented reality and virtual reality market in this region.

Key Companies- Global Augmented and Virtual Reality Market.
Some of the major companies in the global augmented and virtual reality market are Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., Vuzix Corporation.

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Detail Virtual or Augmented Reality Market Segmentation:

Global Virtual or Augmented Reality Market, By Component:

• Software
• Hardware

Global Virtual or Augmented Reality Market, By Application:

• Videogames
• Engineering
• Healthcare
• Live Events
• Video Entertainment
• Real State
• Retail
• Military
• Training and Education

Global Virtual or Augmented Reality Market, By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Africa
• Middle East

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This release was published on openPR.