Organic tea Market Set For Rapid Growth And Trend, By 2027

Tea is a very popular beverage prepared by boiling leaves and buds obtained from the plant of Camellia sinensis. Cultivation of organic tea is done without the use of harmful fertilizers and pesticides which contain harmful chemicals. The harmful chemicals may enter our food chain and can lead to severe health problems.

Tea is considered to be a refreshing drink which helps in reducing stress and is consumed worldwide. Organic tea is rich in antioxidants and flavonoids. Flavonoids are beneficial in reducing the risks of cardiovascular diseases and also help in lowering cholesterol. They are considered to have anti-cancer and anti-ageing properties which make them a healthier choice.

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Market Segmentation

Organic tea market can be segmented on the basis of type, form, packaging type, distribution channel, and regions.

Based on the type, organic tea market is segmented into five major segments which include white organic tea, green organic tea, black organic tea, oolong organic tea, and others. Out of these, black organic tea segment is estimated to occupy a dominant market position. Also, due to the increasing awareness amongst people about the health advantages obtained from green tea, the organic green tea market is expected to grow in the given forecast period.

On the basis of form, organic tea market can be segmented into dried leaf, powder, liquid (organic iced tea) and others. The organic tea available in the dried leaf form is being increasingly consumed and the market is expected to grow at a higher rate.

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Based on the packaging type, organic tea products are sold in the form of paper pouches, cans, cartons, tea bags and others. Due to easy storage and greater shelf life, carton packages of organic tea are more preferred over others.

On the basis of the distribution channel, organic tea market can be segmented into supermarkets/hypermarkets, convenience stores, online, specialty stores and others. Supermarkets/hypermarkets segment contributes more as distribution channels for organic tea and is expected to grow at a high rate.

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