Mobile Gambling Market Trends 2018-2023 Leading Key Players: Paddy Power Betfair plc., 888 Holdings PLC, Ladbrokes Betting & Gaming Ltd., Bet-at-home.com
The prominent players in the global mobile gambling market are Betsson AB (Sweden), Kindred Group Plc (Malta), Net Entertainment (Sweden), Paddy Power Betfair plc. (Ireland), 888 Holdings PLC (UK), Ladbrokes Betting & Gaming Ltd. (UK), Bet-at-home.com (UK), Bwin.Party Digital Entertainment (Austria), Betfair Group plc. (UK), Kindred Group (UK), William Hill Plc (UK) among others.
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Global Mobile Gambling Market – Overview
Mobile gambling refers to the betting of money online to gamble at any time and anywhere. The gambling is not only limited to playing cards, but as a whole length of gambling over the internet including online casino, online sports betting, and online bingo.
Rapid technological advancements and increase in number of gambling premises across the countries are some of the factors which are influencing the growth of mobile gambling market.
The growth in the adoption of smartphones devices are transforming most industries as most of the betting and gaming consumers are using smartphones devices which helps enterprises to widen their customer base. In the recent years, the gambling providers are using social media platforms including live streaming, youtube channels and instagram videos to attract new customers.
The adoption of virtual currency such as cryptocurrency in the gambling market by gambling vendors is a major trend in the mobile gambling market. For instance, the mobile gambling market in Nevada, the US accepts cryptocurrency or virtual money from the players. The integration of virtual money in the gambling market has reduced the risk of security concerns related to cash transactions. The online cash transactions help the gambling vendors to distribute the prize money in the form of redeemable coupons and are used to play other games as well. It also provides customer spending history to gambling providers which help them to customize their marketing strategy.
Increasing interest of mobile gambling among youngsters, development of cloud infrastructure, increasing foreign investments, legalization of mobile gambling in various countries across the world, and relaxation of government regulations and policies are some of the drivers for the growth of mobile gambling market.
However, security issues related to online payments in mobile gambling and rising addictive behaviour which may affect the low-income population are some of the factors which may hinder the mobile gambling market.
Segmentation by Type: Betting, casino, poker, lottery, online bingo, and others.
Segmentation by End Users: Gambling enthusiasts, social exuberant, and dabblers
Segmentation by Region: North America, Europe, Asia-Pacific and Rest of the world.
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The regional analysis of global mobile gambling market is studied for North America, Europe, Asia-Pacific and Rest of the World.
North America dominates the mobile gambling market due to the legalization of mobile gambling and relaxation of government rules and regulations across various countries. California is expected to soon legalize the mobile gambling.
Asia-Pacific is expected to reach the highest CAGR during the forecasted period due to the increase in the foreign investments and rising popularity of mobile gambling across this region. Whereas in the UK and other countries in Europe, the online gambling restriction is still bounded by the regulatory framework.
Nov 2017, Online Bingo operator Stride Gaming acquired Indian operator passion gaming.
The UK based Stride Gaming has acquired the Chandigarh based Passion Gaming, an operator of Indian rummy platform, rummypassion.com with USD 3.75 million to expand their customer base. Stride Gaming with its technology integrated with passion gaming to create a highly attractive proposition.
Sep 2018, The Stars group partnered with resorts casino hotel to launch BetStars.
Stars group recently launched its BetStars online sports betting brand in New Jersey online gaming market in partnership with resorts casino hotel. The BetStars operates in the Stars group proprietary technology to provide customers in New Jersey with single account, common wallet, various online and mobile depositing and withdrawal options. It also provides various benefits to customers, including in-game betting, early cash out options and enhanced bonuses and products.
Aug 2018, Bitgames announced to launch the World’s first free Bitcoin Lotto.
Bitcoin lotto is easy to setup and its registration takes just few minutes. It also offers a progressive mega jackpot daily for players. The players are required to register their free account and download free mining software and enter Bitgames mining address and then the players pick their lotto numbers for instant lotto play, and they can play anytime.
TABLE OF CONTENTS
1 Executive Summary
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
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LIST OF TABLES
Table 1 Global Mobile Gambling Market: By Region, 2017-2023
Table 2 North America Mobile Gambling Market: By Country, 2017-2023
Table 3 Europe Mobile Gambling Market: By Country, 2017-2023
Table 4 Asia-Pacific Mobile Gambling Market: By Country, 2017-2023
Table 5 Middle East & Africa Mobile Gambling Market: By Country, 2017-2023
LIST OF FIGURES
FIGURE 1 Global Mobile Gambling Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis Of Global Mobile Gambling Market
FIGURE 4 Value Chain Of Global Mobile Gambling Market
FIGURE 5 Share Of Global Mobile Gambling Market In 2017, By Country (In %)
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