Global Connected Car Market by 2025| MarketsandMarkets
The major factors driving the growth of the market include an increase in vehicle legislation and industry compliances regarding safety and cybersecurity of the vehicle, and increasing demand for convenient features, such as navigation, remote diagnostics, and multimedia streaming. The new vehicle safety norms are encouraging automakers to make vehicle data more secure from remote hacking and malfunctioning, which in turn is increasing the demand for connected cars.
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“Increase in government mandates is expected to drive the embedded segment of the connected car market across the globe”
The governments of respective countries globally are taking initiatives for making safety features, such as eCall and vehicle tracking mandate. Hence, the government mandates are fueling the market of the embedded segment, as automobile manufacturers would offer the connected feature as a standard offering. Various digital systems, such as Global Positioning System (GPS) tracking systems, remote diagnostics systems, fuel management systems, and driver information systems, are provided as a standard feature in cars by Original Equipment Manufacturers (OEMs). In North America and Europe, OEMs such as General Motors (US), Daimler (Germany), Volvo (Sweden), and Volkswagen AG (Germany) offer embedded connected solutions in their car models. Furthermore, these services would help the automotive companies in analyzing the data generated by Electronic Control Units (ECUs), which would provide connected services through the cloud platform. Hence, the government mandates are expected to drive the connected car market for the embedded segment, globally.
“Asia Pacific is expected to remain the largest and fastest-growing region during the forecast period”
The Asia Pacific is expected to be the fastest-growing region for connected cars during the forecast period. One of the key drivers for the Asia Pacific market is the increased demand for infotainment and navigation services, particularly in China, Japan, and South Korea. The tech-savvy population in these countries demands a better and connected driving experience. China already has some regulations in place in this domain. In 2017, the Chinese Ministry of Industry and Information Technology (MIIT) and the Standardization Administration of China (SAC) issued a draft to establish national standards for China’s Intelligent and Connected Vehicles (ICVs).
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The connected car offers a wide range of services, such as navigation, cybersecurity, remote diagnostics, emergency calling, multimedia streaming, Over-the-Air (OTA) updates, remote operation, collision warning, auto parking, and autopilot. With technological advancements in connectivity solutions for the automotive industry, the fast exchange of data would become a reality in the near future. With the increase in demand for convenient features, and implementation of government mandates to increase the safety of drivers and passengers, many companies are adopting the inorganic growth strategy to develop connected technologies. For instance, in November 2017, Continental announced the successful acquisition of Israel-based cybersecurity company, namely, Argus Cyber Security, to strengthen its capabilities of connected car services with a more secure platform.
The globally connected car market is segmented on the basis of various services, including connected services, safety and security, and autonomous driving. The connected services are further categorized into various features, such as navigation, remote diagnostics, multimedia streaming, social media, and other mobile apps and OTA updates. The safety and security services include features, such as on-road assistance, eCall and SOS assistance, cybersecurity, remote operation, and collision warning. The autonomous driving services are further divided into auto parking and autopilot. The connected services segment is expected to be the largest market for connected cars during the forecast period, and the navigation feature is accounted to have the largest market in the segment.
The global connected car is segmented into 2 end markets — OEM and aftermarket. As of 2017, the OEM segment is estimated to have the largest share of the connected car market and is anticipated to dominate the market during the forecast period. The OEM market is projected to grow at a significant rate due to government mandates for connected cars regarding safety features, such as eCall and vehicle tracking system.
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The connected car market is dominated by a few globally established players, such as Bosch (Germany), Continental (Germany), Delphi (UK), Denso (Japan), and Harman (US).
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