Beer Market 2018- Asahi Group Holdings Ltd, Anheuser-Busch Inbev, Boston Beer Company, Breckenridge Brewery, Camden Town Brewery, Carlsberg Group, Diageo Plc, Femsa, Four Peaks Brewing Company, Groupo Modelo, Heineken Nv, Interbrew Company, Kirin Holdings

In 2015, the global beer market was valued at USD 520 billion and is expected to reach USD 758 billion by 2023, registering a CAGR of about 6.2% during 2018-2023 (the forecast period). Beer is considered the leading alcoholic drink, globally, which accounts for over 74.58% of the global alcoholic drink market share. Countries, like India, China, the United States, Brazil, Russia, Germany, and Mexico, are among the leading markets in the world. Beer sale has been following an upward trend, worldwide, with many brands exploiting niche segments, like malt liquors, alternatives, ice beers, and non-alcoholic beers, due to the increasing health consciousness among drinkers.

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Market Dynamics
Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market. However, there are a few restraints that are slowing the pace of the industry, such as heavy taxation and legal regulations, health issues stemming from beer consumption, and availability of beer substitutes. Innovative products, with flavor innovation, growing popularity of craft beer, and growing demand for imported beer are expected to provide future growth opportunities for the market.

Market Segmentation
The global beer market has been segmented into four major segments, namely product type, category, packaging, and geography. Based on product type, beer can be classified into – light and strong beer, where strong beer segment covers over 60% of the global beer demand. Light beer segment may grow at a faster pace due to the health consciousness among drinkers. By category, the beer market has been segmented into premium, super premium, and standard beer. The premium beer segment is expected to register a CAGR of about 6.5% during the forecast period. The packaging segment is broadly categorized into canned, bottled, and draught beer. Given the shifting buying pattern, the demand for canned beer is more prevalent, globally.

Regional Analysis
Asia-Pacific is the largest and the fastest-growing market for beer consumption, which accounts for about 36.8% of the global market share.The regional beer market growth can be attributed to the growing young population, and increasing number of middle class and their rising disposable income. Europe is the second-largest consumer of beer, which accounts for a steady growth rate. However, North America has been recording a drop in the overall beer consumption rate, annually. South America and Africa are the other developing regions witnessing significant growth rates of beer consumption.

Key Developments
March 2018 - Anheuser-Busch InBev NV agreed to build a USD 100 million brewery in Tanzania, as the company plans to invest in Africa, to meet the growing demand.

February 2018 - Heineken NV (HEINEKEN) opened a new brewery in Meoqui, Chihuahua, Mexico with a USD 500 million investment, the new brewery is the largest green field project in the history of the company. The brewery is constructed following circular economy principles, focusing on renewable energy and efficient water usage.

January 2018 - The Boston Beer Company expanded its Samuel Adams beer brand with the launch of Sam 76, a union of lager and ale. The Samuel Adams brewers began with two active fermentations – a base lager and a base ale – each with its own respective yeast strains.

Major Players-

ASAHI GROUP HOLDINGS LTD
• ANHEUSER-BUSCH INBEV
• BOSTON BEER COMPANY
• BRECKENRIDGE BREWERY
• CAMDEN TOWN BREWERY
• CARLSBERG GROUP
• DIAGEO PLC
• FEMSA
• FOUR PEAKS BREWING COMPANY
• GROUPO MODELO
• HEINEKEN NV
• INTERBREW COMPANY
• KIRIN HOLDINGS CO. LTD
• MOLSON COORS BREWING COMPANY
• SABMILLER PLC
• UNITED BREWERIES GROUP (UB GROUP), among others.

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Companies Mentioned:
Asahi Group Holdings Ltd, Anheuser-Busch Inbev, Boston Beer Company, Breckenridge Brewery, Camden Town Brewery, Carlsberg Group, Diageo Plc, Femsa, Four Peaks Brewing Company, Groupo Modelo, Heineken Nv, Interbrew Company, Kirin Holdings Co. Ltd, Molson Coors Brewing Company, Sabmiller Plc, United Breweries Group (Ub Group)

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Some Point from Table of Content:
1. Introduction
1.1 Research Methodology
1.2 Market Definition
1.3 Report Description
2. Market Insights
2.1 Market Trend
3. Market Overview
3.1 Market Dynamics
3.1.1 Drivers
3.1.1.1 Changing Lifestyle and Consumption of Alcoholic Drinks
3.1.1.2 Rapid Urbanization and High Disposable Income
3.1.1.3 Popularity of Beer in the Younger Generation
3.1.2 Restraints
3.1.2.1 Heavy Taxation and Legal Regulations
3.1.2.2 Health Issues Related to Beer Consumption
3.1.2.3 Availability of Other Substitutes for Beer
3.1.3 Opportunities
3.1.3.1 Innovative Products with Flavored and Craft Beer
3.1.3.2 Growing Demand for Imported Beer
3.1.4 Porters Five Forces Analysis
3.1.4.1 Bargaining Power of Suppliers
3.1.4.2 Bargaining Power of Buyers
3.1.4.3 Threat of New Entrants
3.1.4.4 Threat of Substitute Products and Services
3.1.4.5 Degree of Competition
3.1.5 Consumer Behavior Analysis
3.1.5.1 Consumer Demand Analysis
3.1.5.2 Target Market Identification
3.1.5.2.1 Purchasing Power
3.1.5.2.2 Demographic Strengths and Weaknesses
3.1.5.2.3 Spending Patterns

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