Asia-Pacific food coatings market size is projected to reach $990.41 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025.

The Asia-Pacific food coatings market size was valued at $572.00 million in 2017, and is projected to reach $990.41 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Rapid economic growth and increase in per capita income in the Asia-Pacific region have led to significant changes in food production and food consumption patterns. This is majorly attributed to changes in lifestyles, due to increase in disposable income. The predust segment dominates the Asia-Pacific food coatings market, owing to increase in consumption of fried food in the Asian countries such as China, Japan, and India. This is anticipated to boost the demand for food coatings, thereby driving the growth of the Asia-Pacific food coatings market. In addition, rise in demand for meat & seafood products boosts the Asia-Pacific coatings market growth.

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Leading players in the Asia-Pacific food coatings market have focused on product launch as their key strategy to gain a significant share in the coatings market. The key players profiled in the report include DPS/Dutch Protein & Services B.V., Kerry Inc., McCormick & Company, Inc., Continental Mills, Inc., TNA Australia Pty Limited, Bowman Ingredients, Cargill, Bhler AG, Dumoulin, GEA Group, and JBT Corporation.

Food coating is the process of applying or coating an edible item on the surface of a food product to aid in the cooking process. The food coatings considered in the report include predusts, batters, breadings, specialty crumbs, oven coatings, tempura batters, and others. These coatings are available in several forms and textures, and each form has different applications. For example, batters can be used to avoid moisture loss while preparing delicate food items such as tender meat or fish. In addition, breadings have become a popular option that are applied as coatings to fried or baked foods to achieve crunchy texture.

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Increase in popularity of fast-food restaurants majorly boosts the growth of the Asia-Pacific food coatings market. China and Japan are the largest consumers of food coatings, owing to the presence of large urban population base and surge in number of quick-service restaurants (QSRs) such as McDonalds, Burger King, Wendys, Subway, and Dunkin Donuts.

These outlets rely on the use of food coatings such as batter, breading, oven coating, predust, and others to improve taste and visual appeal of the served food items, thereby fueling the market growth. In addition, growth of retail chains in India, China, Thailand, Vietnam, and others leads to huge availability of food coatings as well as beef, pork, poultry, seafood, and other meat products. Food coatings serve as the important ingredients that are used while cooking fried and crusted meat, which further increases their demand, thereby driving the Asia-Pacific food coatings market growth.

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In 2017, the predust coatings type accounted for the highest market share in the Asia-Pacific region, and is anticipated to grow at a significant CAGR of 5.4% during the forecast period. Predust or duster is a type of food coat, which contains unprocessed flour or a blend of egg whites, starch, and other minor ingredients such as spices and salts. It is dusted over a food item to prepare the surface of a substrate before the second coat is applied to it.

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