Eye Tracking Market Expected to Reach $1,818.1 Million by 2024 - Dominating Factors

The global eye tracking market was valued at $456.3 million in 2017 and is projected to reach $1,818.1 million by 2024, registering a CAGR of 37.1% from 2018 to 2024.

An eye tracker is a device for measuring eye positions and eye movement. Eye tracking involves measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head.

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In 2017, the head-mounted eye tracker segment dominated the eye tracking market, in terms of revenue, due to an increase in demand for assistive communication devices and wide application areas offered by eye-tracking technology.

Based on region, North America was the highest revenue contributor to the market in 2017, accounting for around 36.3% share, due to rise in the rapid growth of eye tracking in new applications such as lie-detecting systems and video gaming industry.

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The report features a competitive scenario of the eye tracking market and provides a comprehensive analysis of the key growth strategies adopted by major players.

Dominating Factors-

- Increase in use of eye tracking technology in the military and aerospace sectors

- Increase in demand for assistive communication devices.

Dominating Market Players Profiled in this Study:

•Tobii AB
•LC technologies
•Eyetech Digital Systems
•Ergoneers GmbH
•Smart Eye AB.
•Mirametrix Inc.
•Pupil Labs GmbH
•Seeing Machines
•SR Research Ltd. and
•Gazepoint

These players have adopted various competitive strategies such as innovation, new product development, and market expansion to boost the growth of the market.

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In 2017, based on type, the head-mounted eye tracker segment dominated the global eye tracking market in terms of revenue. Furthermore, based on application, the consumer behavior research segment led the global market, followed by assistive communication in 2017. In addition, advancements in technology used in eye tracking makes them more powerful and less expensive as well.

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