Laundry and Cleaning Market Strategies for Success By IKEA, Tesco, ASDA, Wilko, Sainsbury's, B&M, Home Bargains, Argos, Morrisons

"UK Laundry & Cleaning - 2018", report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on General Cleaning and Laundry. Consumer data is based on our 2018 UK Laundry & Cleaning survey, using a panel of 2,000 nationally representative consumers.

In 2018, category spend is set to grow 1.2% on 2017. Sluggish sales are driven by low consumer confidence and the cool housing market, meaning that purchases of larger items, often made when moving home, are being delayed. Growth in 2018 will be driven by mops & buckets as well as brooms and bushes, which are proving popular due to the trend for hard flooring. Driven by new store openings and their value credentials, price-focused general merchandisers, including B&M, Poundland and Home Bargains will be the key winners in terms of category sales and share in 2018.

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Key Players:
• IKEA
• Tesco
• ASDA
• Wilko
• Sainsbury's
• B&M
• Home Bargains
• Argos
• Morrisons

Scope:
- Replacement is the key category purchase motivation
- The shopper base for laundry & cleaning products is largely dominated by women.
- The majority of category consumers loathe doing the housework and 9.8% indicated they regularly pay for someone else to do the cleaning at home.

Reasons to buy:
- Understand how replacement motivation and the cool housing market is limiting sales
- Learn how the hard floor trend has aided sales of mops & brooms
- Understand the impact of reduced floor space in new homes.

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Key Points from TOC:
ISSUES AND STRATEGIES
Key issues and retailer strategies:
Replacement motivation & cool housing market limits sales
Price-focused general merchandisers gain share
Shoppers loathe doing the housework
The floor space of new homes is decreasing
THE MARKET
Market headlines
Overall sector size and growth
Sector size and growth: mops & buckets
Sector size and growth: brooms & brushes
Sector size and growth: cleaning cloths & dusters
Sector size and growth: cleaning bins & storage
Sector size and growth: drying
Sector size and growth: ironing
Category growth and size 2018-2020
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Key comparatives
Retailer profiles
IKEA
Tesco
ASDA
Wilko
Sainsbury's
B&M
Other retailers: Shop Home Bargains, Argos, Morrisons
THE CONSUMER
Headlines
Net agreement statements
Household cleaning - use of professional cleaning services
Laundry - ironing behaviour
Laundry - drying behaviour
Research process
Penetration and profiles
Average spend
Brands purchased
Purchase motivation
Retailer usage
Conversion rates
Retailer usage by segment
Drivers of retailer choice
Channel usage
Fulfilment
Things retailers should improve on
FURTHER DETAILS
Methodology
Market sizing

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