Perfume Packaging Market Opportunity Assessment, Market Challenges, Key vendor analysis, Vendor landscape by 2024

Attractive packaging acts as a stimulating attribute for perfume industry. Perfumes are now available with low concentration of fragrance oils such as eau de cologne and eau fraiche, aiming to increase the number of consumers who use perfumes on a daily basis. Thus, there is an increase in frequency of perfume use, which in turn is expected to create huge demand for perfume packaging in the coming years. Nowadays, younger generation is more aware of personal grooming and are ready to experiment with new brands and products, which in turn makes them feel more confident. Additionally, there is a growing demand for beauty products that the market is flooded with different types of perfumes. Hence, this billion dollar industry is growing at an impressive speed in order to meet the consumer demand.

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Perfume Packaging Market: Drivers & Restraints

One of the major factor which is fueling the growth of perfume packaging market is e-retailing. E-retailing facilitates the availability of local and foreign brands through online portals. The key players of perfumes packaging are collaborating with leading e-commerce players or have their own e-commerce sites to seize maximum advantage of e-commerce potential. Changing lifestyle in developing countries brings tremendous opportunities for manufacturers of perfume packaging. Increase in per capita income coupled with consumer spending on luxury grooming products offers a momentum to the growth of overall cosmetics industry, which is further driving the perfume packaging market.

Meanwhile, there are a few factors that can act as restraints in the perfume packaging market, like the increasing commercialization of perfume imitations is anticipated to hamper the growth of global perfumes packaging market during the forecast period. In addition, the counterfeit products are available in similar packaging as the original product making it difficult for the consumers to differentiate them from original products. These products are sold at a very low cost compared to the original products.

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On the basis of region, perfume packaging finds its market scope in North America, Latin America, Middle East & Africa, Europe and Asia-Pacific. Europe and North America dominates perfume packaging market, however, Latin America and Asia Pacific regions are expected to be the most promising regions for generating high revenue. Perfume Packaging market is highly controlled in Europe and North America. India and China are the key promising countries driving the perfume packaging market in Asia-Pacific region. Globally, Chinese consumers have maximum share in the growth of luxury goods markets.

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