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Major trends driving Cross Platform and Mobile Advertising Market are the emerging internet enabled mobile phones, development of network technologies, numerous advertising platforms and presence of social sites.
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The CAGR for cross platform and mobile advertising is expected to show a comprehensive growth during 2013 to 2014. The aim of this report is to provide an insight on the global cross platform & mobile advertising market’s current and projected trends and to carry out an in-depth analysis of market potentials available. The report analyzes opportunities in the developed and emerging economies so that companies can make strategic decisions and gain competitive edge. The major trends driving this market are the emerging internet enabled mobile phones, development of network technologies, numerous advertising platforms and presence of social sites.
The global cross platform & mobile advertising market is competitive due to the presence of key market players such as 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart and others. Social networking sites, search engines and shopping portals are some of the most popular and effective platforms for advertising. AOL, an American multinational mass media company, performs digital distribution of products, services and content, which they offer to advertisers and consumers.
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The segments covered in this report include market analysis by device, by type of advertisements, by verticals and by geography. The sub segments covered under devices include mobile phones, smart phones, tablets, desktops, laptops, smart TV and others. The advertising type segment consists of search advertising, short message service (SMS), multimedia messaging service (MMS), P2P, rich media (video advertising), display advertising, voice SMS, audio advertising, mobile digital coupons advertising and in-app advertising. Based on verticals, cross platform and mobile advertising market is segmented into consumer goods, retail, restaurant, telecom and I.T, banking, financial services, insurance, media and entertainment, transportation and logistics, supply chain, manufacturing, healthcare, academia and others. The global market for cross platform and mobile advertising is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East and Africa).
KEY BENEFITS
• The report gives an insight on the global cross platform and mobile advertising technologies and its application
• Detailed analysis of drivers and constraints of the global cross platform and mobile advertising market has been discussed
• Porter’s five force and SWOT analysis would facilitate decision makers in making strategic decisions by providing insight on current market conditions and important factors
• Analysis of key market players and their strategies are been discussed in the report in order to understand the competition in a better way
• Market segmentation is been conducted based on device, type, vertical and geographic location, which would assist companies in deciding on the segments of importance
• Analysis of current market scenario as well as the future estimations through 2013-2020 would assist the decision makers understand the future prospects of the market
CROSS PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTS
MARKET BY DEVICE
- Mobile Phones
- Smart Phones
- Tablets
- Desktops
- Laptops
- Smart TV
- Others
MARKET BY TYPE OF ADVERTISING
- Search Advertising
- SMS
- MMS
- P2P
- Video Advertising
- Display Advertising
- Voice SMS
- Audio Advertising
- Mobile Digital Coupons Advertising
- In-app advertising
MARKET BY VERTICALS
- Consumer Goods and Retail
- Restaurants
- Telecom and IT
- Banking, Financial Services and Insurance
- Media and Entertainment
- Transportation, Logistics
- Supply Chain and Manufacturing
- Healthcare
- Academia
- Others
MARKET BY GEOGRAPHY
- North America
- Europe
- Asia-Pacific
- LAMEA
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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