Exhibition Market Latin America 2011/2012

Trade Fairs and Exhibitions are the most effective way for opening up new markets. Since the last years this fact in particular counts for Latin America. Thanks to enormous mineral resources and an increased domestic consumption, the region was able to rapidly overcome the consequences of the global economic and financial downturn.
The Trade Fair Guide “Exhibition Market Latin America 2011/2012” gives an insight into the numerous Latin-American trade fairs and introduces all important trade fair organizations. Additionally, the publication gives practical hints for an effective trade fair participation and an overview on the economic development of selected Latin-Amercian countries.

Country and Industry Reports

On the basis of country-specific market and industry reports, the Trade Fair Guide offers a general overview on the diverse business opportunities in the respective countries. In addition, the newest trends and developments within the Latin-American Trade Fair industry are analyzed.
Among the most important growth areas of the region, which are reflected in the events, held by the local trade fair industry, are natural resource extraction, the automotive and engineering sector, as well as medical and environmental technology.
Moreover, the topics renewable energy and efficiency enhancement have recently gained center stage.

Know-how for Trade Fair participation

Being present at a Latin-American trade fair – be it as visitior or exhibitor – requires a good preparation. In numerous articles Latina-America experts give helpful hints and clues for the successful Trade Fair visit. From the
preparation to realization to behavioral tips for business talks with potential clients, the authors focus on all trade fair-relevant aspects.
In conclusion, the Trade Fair Guide contains an detailed time schedule with all Latin-American trade fairs clearly arranged in several categories.

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This release was published on openPR.