SponsorPay And Smeet Boost Offer Revenues By 60% With In-World Integration; 21% Of Users Convert From Offers To Direct Payments

BERLIN, Germany (August 04, 2010) – SponsorPay, Europe’s leading monetization platform, has boosted offer revenues for 3D virtual world Smeet by 60% through effective in-game positioning. Additionally, 21% of previously non-paying users who completed SponsorPay offers were converted into paying customers.

“Smeet is an excellent example of user-friendly, in-game offer integration resulting in higher conversion and revenue generation. An increase in the number of paying users is the biggest revenue opportunity for most free-to-play gaming companies,” said Janis Zech, Managing Director and co-founder at SponsorPay.

The offers were optimized through in-world integration methods such as linking banners directly to SponsorPay’s iframe or placing promotional avatars in different locations within Smeet’s virtual world. Revenues from offers increased by 60% because user attention was directed at them during regular game play and not solely during the payment process. Through SponsorPay’s high quality offers, non-paying users were introduced to the concept of acquiring virtual currency. With this deep level of integration, Smeet was able to reach out to those users who would otherwise not have participated in the payment process.

“The conversion effect is especially astonishing,” said Sebastian Funke, Smeet’s CEO and co-founder. “Thanks to SponsorPay, we experienced a massive inflow of new paying customers – about one-fifth of the users who received Smeet Coins with free offers from SponsorPay later returned to purchase Coins using PayPal, PaybyCall, SMS, credit cards or other options. The number of paying customers increased significantly. This proves that SponsorPay is not only a strong addition but actually boosts our regular payment options.”

In Smeet’s multi-user social game, users can meet others, create their own avatars or rooms and get to know each other by playing games, watching videos together, earning points, competing against each other in different levels as well as communicating via text or voice chat. SponsorPay provides Smeet’s 3 million-plus members in Germany, France, Italy, Spain, Greece and Poland with free Coins for taking part in localized advertising offers from trusted partners.

SponsorPay (www.sponsorpay.com) is the European market leader in the field of virtual currency monetization for online games, social apps, virtual worlds and social networks.

The company’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted ad offers. SponsorPay works with thousands of partners including leading publishers such as Gameforge, Bigpoint, Gala Networks, 6waves, Perfect World, Cafe.com and Frogster as well as renowned advertisers such as Procter & Gamble, AT&T, Skype, Match.com and DirecTV. The company’s commitment to a localized, high-quality user experience has enabled it to expand its reach to over 120 million satisfied customers across more than 100 countries.

SponsorPay is headquartered in Berlin with satellite offices in San Francisco, Paris and London.

Projjol Banerjea
SponsorPay GmbH
Ackerstr. 14/15
10115 Berlin Germany
Office: +49 30 20 21 56 60 0
Fax: +49 30 20 21 56 61 5
press@sponsorpay.com

This release was published on openPR.