NDS Increases Focus on Advanced Advertising Solutions in Asia Pacific
The NDS suite of advanced advertising solutions, NDS Dynamic™, enables TV operators to manage, deliver and execute advanced and interactive advertising campaigns to improve their existing advertising sales and develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.
In this new role, Darryn will be responsible for the positioning and sale of NDS’ advanced advertising solutions to major advertisers, advertising agencies, content providers and pay-TV operators across the Asia Pacific region. Darryn is a seasoned advertising industry professional with 17 years of experience in the Asia Pacific region. For the previous nine years he held the position of Vice President of Integrated Sales and Marketing with STAR TV based in their Hong Kong office. In his role with STAR TV, Darryn was responsible for running large integrated marketing campaigns across the region for STAR TV clients.
Darryn Rodricks commented, “It is a privilege to be joining NDS at such an important growth stage in the region, and in fact the industry. Industry players are looking to new technologies to measure audiences and target viewers to maximise advertising revenues.” He added “NDS are in a key position to support growth in the advertising industry and I look forward to my part in that.”
“We see great potential for advanced advertising solutions in the region, and we welcome Darryn and his exceptional skill, experience and contacts in the advertising industry to the company. His appointment gives us the opportunity to broaden our reach in the market, as we expand to support more partners in the advertising value chain including advertising agencies and advertisers,” said Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 133 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 152 million devices. NDS DVR technology, centred around XTVTM, leads the global industry with 30 million units deployed. (Deployment figures as of 30th June 2010).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
Read about the latest developments at NDS and in the pay-TV industry in World Vision: http://www.nds.com/worldvision
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NDS Group Ltd.
One London Road / Staines
GB-TW18 4EX Middlesex
Susbauer PR for NDS
Phone: +49 40 3990 6357
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