Eye Makeup Market Detailed Analysis & Focusing on Key Leaders - Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Different types of eye makeup products such as mascara, eye shadow, eye liner, and pencils are manufactured in variety of shades and grades, which are used to enhance the appearance of the eye and to accentuate the beauty of the eye. Growing demand for eye makeup products among working women population is a major factors driving the market growth.

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Leading online stores such as Amazon, provides consumers a wide range of branded products such as mascaras, eye liners, and others at lower prices and discounts with easy accessibility. Additionally, increasing penetration of social media such as Facebook, Instagram, Twitter, and other fashion blogs is further creating awareness about the latest makeup trends, which is further propelling growth of the market.

Increasing marketing activities and advertisements by leading market players such as L’Oreal, Unilever, and others is expected to be another major factor for growth of the market. For instance, in 2017, to celebrate the success of its brand, Voluminous Original Mascara by L’Oreal, it launched a campaign called the, The Original, featuring eleven women and focusing on unique perspective on original style.

Increasing new product launches and product innovation by key players is expected to another factor supporting growth of the market. For instance, in 2017, EYEKO launched a multipurpose waterproof eyeliner that claims to stay under extreme sport conditions. Additionally, it comes with built-in brush and sharpener to ensure that the liner is always on point. Similarly, Maybelline also launched a new Total Temptation mascara with coconut oil.

Market Outlook:

-North America was the dominant region, in terms of revenue share, in the global eye makeup market in 2016. This is owing to presence of leading players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and established supply chain, in the region. In 2016, according to survey report by L’oreal, the average spending of a consumer in the U.S. on eye cosmetics from 19 to 24 years of age is US$ 49 and US$ 28 by consumers of 14 to 18 years. This is major factor for growth of the market in the region.

-Asia Pacific is projected to be the fastest growing region in the global market over the forecast period. High growth of personal care industry in emerging economies such as China and India are creating a conducive environment for growth of the eye makeup market in Asia Pacific. According to India Brand Equity Foundation, in India, personal care market is expected to reach to US$ 20 Billion by 2025.

Leading Players:

Key players operating in global eye makeup market include Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Global Eye Makeup Market Taxonomy:

The global eye makeup market is segmented:

On the basis of product type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Others

On the basis of application:

Sweat Proof Makeup
Smudge Free Makeup
Mineral Makeup
Others

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