Womens Activewear Market: useful to market players and investors, 2018 - 2025

Activewear is a utility clothing used for physical activities such as sports and fitness. It is used for optimum performance supported with comfort in sports activities. In addition, it is widely accepted by fitness enthusiasts and sports enthusiasts due to its physical activity boosting features such as enhanced grip, wicking function, and adequate comfort. Moreover, bi-flexibility, easy drying, resistance to water & most chemicals, and other advantages fuel its adoption among consumers.

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The global women's activewear market was valued at $119,078 million in 2017, and is expected to reach $216,868 million by 2025, registering a CAGR of 7.7% from 2018 to 2025. Activewear is a utility clothing for athletes engaged in sports and fitness activities. It helps enhance the performance of athletes, owing to its various advantages such as enhanced grip, wicking function, and bi-stretchable characteristics.

Increase in disposable income, improved lifestyle, and customer consciousness toward health & fitness are expected to boost the women’s activewear industry during the forecast period. Furthermore, adoption of the athleisure wear as casual & office clothing and rise in number of customers participating in various physical activities fuel the growth of the women’s activewear industry. However, presence of counterfeit brands, high cost of designing, and volatile cost of raw material, are expected to restrain the market growth.

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The women's activewear market is anticipated to witness strong growth, owing to shift in trend toward athleisure wear and rise in sports & fitness awareness. In addition, increase in initiatives by government and private organizations to boost the participation of youth and old population fosters the market growth. Moreover, rise in women empowerment campaigns and programs is anticipated to increase the female customer base for activewear market and other sports-related markets. Neoprene fabric offers advantages such as superior water resistance, adequate surface friction, and high flexibility, which enhance the performance of athletes, thereby fueling the demand for rash guard and other water-sports activewear.

Women’s activewear has witnessed widespread adoption among consumers, as they are casual and comfortable apparel suitable for purposes other than gym or practice/fitness sessions such as at work, shopping, and others. Increase in trend of activewear as regular or fashion wear boosts manufacturers to expand their product offerings in various categories, including top, bottom, outerwear, innerwear & swimwear, and others.

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Yoga pants and leggings are the flagship apparels of athleisure trend. The leading five brands for yoga pants & leggings are Victoria's Secret, Aeropostale, ALO, Forever 21, and Electric. Some of the key brands catering the premium price range in segment are The Upside, Beyond Yoga, lululemon, ALO, and Electric.

The other prominent players in the market include 2XU, Marmot, Patagonia, Mountain Hardwear, Vie Active, LLC, Mountain Khakis, Forever 21, Jordan, Gramicci, Filas, Prana, Aeropostale, Ralph Lauren, Victoria's Secret, Jockey, Beyond Yoga, Lycra, and Lululemon.

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