Halloween in the UK Market Insights – 2018
- Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
- Decorations increased in popularity as more people to choose to dress up their homes for Halloween.
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Reasons to buy
- Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.
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Table of Contents:
THE KEY FINDINGS
The Key Findings
Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
Decorations increased in popularity as more people to chose to dress up their homes for Halloween
Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
Trend insight - stores
Trend insight - social media - Instagram
Trend insight - social media - Facebook
Trend insight - social media - Twitter
Trend insight - online
Halloween shopper penetration
Halloween retail penetration
Halloween leisure/going out penetration
Halloween shopper profile
Retailer ratings - grocers
Retailer ratings - non-food retailers
CLOTHING & COSTUME PRODUCTS
ENTERTAINMENT & STATIONERY
Technical details: consumer survey work
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