AOC shows significant growth in the first quarter of 2010

Berlin, 23 July 2010 – AOC is amongst the winners in the European display market also in the first quarter of 2010. According to the most recent independent figures, brand display manufacturer AOC successfully continued to grow in the desktop monitor market (DTM) during the first three months of 2010. The brand shaped up especially strongly in Russia and Eastern Europe. In Turkey, AOC even managed to take the lead.

AOC can increase market shares further
Once again, AOC has managed to increase its share notably in the first quarter of 2010. According to figures recently published by Meko Ltd, an independent consulting and market research company and specialists in the display market, the manufacturer has raised its market share by 1.2% to 3.9%. With regard to quantities, AOC has been able to more than double the number of units sold. This means that the display specialist has grown vastly stronger than the slowly-recovering total market in Europe.

Regional development
In Eastern Europe, the market share increased by 6.0 percentage points to a remarkable 7.1%. For the first time, this has placed AOC amongst the top 5 in this region. Especially the result in Russia is strategically important, as AOC has managed to jump from 20th to 11th position (2.1% market share).And in other single markets in the region AOC has distinguished itself with its growing market share, too. In Poland, the market share increased by 3.5 percentage points to 4.3% and in Hungary AOC was able to improve its results by 7.8 percentage points to 8.3%. Looking at the number of units sold in all of Eastern Europe, AOC is amongst the top 3 in five countries. The development in Turkey has been particularly positive. With more than 35.5 percentage points of the market share, growth was well above average. During the first quarter, AOC was for the first time able to record 37.4% of the Turkish market share and thus has established itself as market leader in the display market far ahead of the competition.

In Western Europe, AOC equally increased its market share further – from 1.5% to 2.6%. In the first quarter of 2010, AOC was able to sell almost 36,000 units more compared to the previous year. More improvements were registered in France with a clear increase in sales and in the UK, where AOC improved by 8 positions (from 15 to 7).

"After enjoying a good end-of-year business in 2009, we are especially pleased to have continued to grow at a much quicker rate than the European market during the first quarter", comments Stefan Sommer, Senior Product Marketing Manager IT. "With our new display product portfolio, we have an exceptional base from which to further increase our market share in Western as well as Eastern Europe."

About AOC:
AOC is one of the top brands in the display market. The company’s European headquarter is located in Berlin. High quality, first-rate service, an attractive design as well as environmentally friendly and innovative products at competitive prices are the reasons why more and more distribution partners trust in AOC. The exceptionally broad product range of computer displays, monitor TVs and LCD TVs has won numerous awards, amongst others the renowned red dot design award. AOC is a subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer. www.aoc.com/eu

For further information:
united communications GmbH
Rotherstr. 19, 10245 Berlin
Peter Link, Elena Strzelczyk
Phone: + 49 30 78 90 76 – 0
Email: aoc@united.de

or

AOC International (Europe) GmbH
Stefan Sommer
Phone: +49 2362 60 58 23 - 0
Email: stefan.sommer@aoc-europe.com

This release was published on openPR.