Green Data Center Market Opportunity By 2024: Dell, Eaton, Ericsson, Fujitsu Global, GE, HCL Technologies, Hewlett Packard Enterprise, Hitachi, Huawei Technologies, IBM, Microsoft, Amazon, Apple, Citi, Facebook, Google, JPMorgan Chase & Co., Oracle, SAP,

Green data center market is gaining immense popularity lately with the rise in concerns about the increasing energy costs impacting operational and economic efficiency. Most companies are presently implementing strategies to improve cooling and power infrastructure which is one of the vital factors influencing organizational performance, reliability, and serviceability. The shifting trends toward the deployment of green data centers for storing, managing, and distributing information have helped many software companies reduce energy consumption as well as the total energy cost. In fact, energy conscious companies are heavily investing in development of these centers for regaining cooling and power capacities, thereby providing impetus to green data center industry share.

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Cyber security threats are a key factor restraining the industry growth. Financial organizations and businesses store critical and confidential data in data centers. Stringent government regulations such as European General Data Protection Regulation (GDPR) are imposing rules pertaining to the safety of information in data centers. The providers must comply with the strict standards and regulations operating in the green data center market. Additionally, the technologies cost significantly higher than the traditional systems.

Key industry players involved and promoting the growth of the global Green data center market are as follows:

3M, Airedale International Air Conditioning Ltd, APC by Schneider Electric, BendBroadband, Colocation America, Dell, Eaton, EcoDataCenter (EcoDC AB), Equinix, Ericsson, Fujitsu Global, GE, Green House Data, HCL Technologies, Hewlett Packard Enterprise, Hitachi, Huawei Technologies, IBM, Microsoft, Modius, PCCW Solutions Limited, Siemens, Tech Mahindra, Verne Global, Vertiv, Amazon, AT&T, Apple, Berkshire Hathaway, Citi, Facebook, Google, JPMorgan Chase & Co., NTT Communications, Oracle, SAP, Telefónica, Unisys, Verizon and Wipro Limited

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The BFSI sector in the green data center market valued at over USD 900 million in 2017 is witnessing a rapid growth globally with the growing number of financial organizations adopting digitalization. Traditional data handling techniques that involved paper documents are being replaced by modern digital technologies for higher efficiency, lower redundancies, and faster computation. This has led to a rise in the demand for highly efficient data center infrastructures that ensure the safe storage of the ever-increasing data. The flourishing BFSI industry will provide lucrative growth opportunities to the green data center market growth.

The U.S. accounts for the highest green data center market revenues in 2017, which is expected to reach over USD 6 billion by 2024 owing to its early adoption of technological advancements. Due to the presence of major consumers, these technologies such as main operating offices and headquarters of major companies, such as Facebook and Google, with complex databases in the U.S. market is adding up to the demand and consumption of the green technologies. Initiatives adopted by various companies to control the environmental impacts and move toward sustainable alternatives are increasing the implementation of these efficient technologies. Additionally, the government has issued that all federal agencies switch to energy-efficient infrastructures. In January 2017, the vote for the Energy Efficient Government Technology Act (HR 306) was launched. This mandated that agencies develop plans in coordination with the Environmental Protection Agency (EPA) and the Office of Management & Budget to implement energy-efficient technologies in their data centers.

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Players operating in the green data center market comprise 3M, Airedale International Air Conditioning Ltd, APC by Schneider Electric, BendBroadband, Colocation America, Dell, Eaton, EcoDataCenter (EcoDC AB), Equinix, Ericsson, Fujitsu Global, GE, Green House Data, HCL Technologies, Hewlett Packard Enterprise, Hitachi, Huawei Technologies, IBM, Microsoft, Modius, PCCW Solutions Limited, Siemens, Tech Mahindra, Verne Global, Vertiv, Amazon, AT&T, Apple, Berkshire Hathaway, Citi, Facebook, Google, JPMorgan Chase & Co., NTT Communications, Oracle, SAP, Telefónica, Unisys, Verizon and Wipro Limited. Companies are striving to launch new data centers to strengthen their market presence. In May 2016, Microsoft stated that they will be obtaining a LEED Gold certification for all its structures to lower their PUE. Vendors are also increasingly incorporating latest advanced technologies in their data centers to reduce the hazardous emissions and power consumption. Increasing competition among companies to offer advanced solutions will propel the green data center market growth.

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