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Global Advertising Market 2018 Analysis By Top Key Vendors Operating like WPP, Omnicom Group, Dentsu Inc., Havas SA, Focus Media Group, Guangdong Advertising Co., Ltd., Bluefocus Communication Group Co., Ltd., SiMei Media, Yinlimedia, Hunan TV and Broadca
Global Advertising Market
Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.
The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.
In 2017, the global Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
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The key players covered in this study:
• WPP
• Omnicom Group
• Dentsu Inc.
• PublicisGroupe
• IPG
• Havas SA
• Focus Media Group
• AVIC Culture Co.,Ltd.
• Guangdong Advertising Co., Ltd.
• Bluefocus Communication Group Co., Ltd.
• SiMei Media
• Yinlimedia
• Hunan TV and Broadcast Intermediary Co., Ltd.
• Guangdong Guangzhou Daily Media Co., Ltd.
• Beijing Bashi Media Co., Ltd.
• Dahe Group
• China Television Media
• Spearhead Integrated Marketing
• Communication Group
• Shanghai Xinhua Media Co., Ltd.
• Chengdu B-ray Media Co., Ltd.
Market segment by Type, the product can be split into:
• TV Advertising
• Newspaper & Magazine Advertising
• Outdoors Advertising
• Radio Advertising
• Internet Advertising
• Others
Market segment by Application, split into:
• Food & Beverage Industry
• Vehicles Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Others
The study objectives of this report are:
To analyze global Advertising status, future forecast, growth opportunity, key market and key players.
To present the Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Key Points from TOC:
Chapter One: Report Overview
Chapter Two: Global Growth Trends
2.1 Advertising Market Size
2.2 Advertising Growth Trends by Regions
2.2.1 Advertising Market Size by Regions (2013-2025)
2.2.2 Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
Chapter Three: Market Share by Key Players
Chapter Four: Breakdown Data by Type and Application
Chapter Five: United States
Chapter Six: Europe
Chapter Seven: China
Chapter Eight: Japan
Chapter Nine: Southeast Asia
Chapter Ten: India
Chapter Eleven: Central & South America
Chapter Twelve: International Players Profiles
12.1 WPP
12.1.1 WPP Company Details
12.1.2 Company Description and Business Overview
12.1.3 Advertising Introduction
12.1.4 WPP Revenue in Advertising Business (2013-2018)
12.1.5 WPP Recent Development
12.2 Omnicom Group
12.2.1 Omnicom Group Company Details
12.2.2 Company Description and Business Overview
12.2.3 Advertising Introduction
12.2.4 Omnicom Group Revenue in Advertising Business (2013-2018)
12.2.5 Omnicom Group Recent Development
12.3 Dentsu Inc.
12.3.1 Dentsu Inc. Company Details
12.3.2 Company Description and Business Overview
12.3.3 Advertising Introduction
12.3.4 Dentsu Inc. Revenue in Advertising Business (2013-2018)
12.3.5 Dentsu Inc. Recent Development
Continued…
Chapter Thirteen: Market Forecast 2018-2025
Chapter Fourteen: Analyst's Viewpoints/Conclusions
Chapter Fifteen: Appendix
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