Smart Pills Technology Market Growth & Key Business Strategies By Leading Industry Players: Given Imaging Inc., Olympus Corporation, IntroMedic Inc., CapsoVision Inc., Chongqing Jinshan Science & Technology Group Co. Ltd.

Global Smart Pill Technology Market is expected to garner $627.1 million by 2020, registering a CAGR of 21.2% during the forecast period 2015-2020.

Smart pill technology is a revolutionary technological innovation that has reduced the gap between healthcare and digital technology. Smart pills or Nootropics are basically medical devices and small embedded electronic appliances such as sensors, cameras and trackers. This electronic device can be easily swallowed and provides complete evaluation of the gastrointestinal tract (GIT). The emergence of these healthcare-cum-technology devices has addressed the soaring need of better diagnostics and monitoring. It has outperformed the conventional GI monitoring endoscopy with more convenient smart pill technology, which has now become the standard non-invasive diagnosis technique for motility disorders. Moreover, it helps physicians in real-time patient monitoring through remote controlling options.

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The global smart pills technology market is expected to register a substantial growth in the future, owing to the increased prevalence of gastrointestinal diseases (such as motility disorders, colon cancer, obscure gastrointestinal bleeding and Crohns disease), sedentary lifestyle and high patient compliance on account of minimally invasive techniques. The advent of novel technologies such as catheter-less pH monitoring, ingestible sensors and wireless capsule based GI monitoring would foster an accelerated market growth. Capsule endoscopes provide complete examination of GI tract which consists of a complete view of stomach including esophagus, small intestine and large intestine. Such pharmaceutical capsules play a vital role in differentiating between the healthy and unhealthy cells like targeted smart drug delivery or a targeted therapy.

Collaborations between research institutions and companies, licensing agreements & partnerships amongst companies and augmented R&D investment on smart pills are some of the other factors boosting the market growth. Despite several advantages, factors such as high costs, limited technical know-how and low patient confidence are likely to restrain the growth of the market.

Smart pill is a technological innovation that has bridged the unsought gap between healthcare and digital technology. The advent of novel smart pill technologies has revolutionized gastrointestinal (GI) monitoring and diagnosis techniques. Non-invasiveness, patient convenience and real time monitoring offered by smart pills boost their adoption in the treatment of numerous diseases. The growth of global smart pills technology market is supplemented by the growing adoption of capsule endoscopy, spurring demand for smart pills in GI monitoring and the rising prevalence of gastrointestinal diseases. However, factors such as high costs, limited technical know-how and low acceptance among patients (fear of ingesting electronic devices) are likely to restrain the growth of the market.

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Key Finding of Smart Pills Technology Market:

• Capsule endoscopy accounted for the highest revenue in 2014

• GI monitoring application segment is expected to register fastest growth forecast period, fastest among all segments

• North America and Europe collectively accounted for the largest market share of 83% in the overall smart pills technology market, in 2014

North America accounted for about 3/5th of the market revenue in 2014, highest amongst all. The growth in this region is primarily attributed to the early adoption of novel technologies, a large patient population, high disposable incomes and the frequent commercialization of smart pill products. The leading players in the market are adopting acquisition and collaborations as key developmental strategies. The leading companies profiled in this report are -

• Given Imaging Inc.,
• Olympus Corporation,
• IntroMedic Inc.,
• CapsoVision Inc.,
• Chongqing Jinshan Science & Technology Group Co. Ltd.,
• Proteus Digital Health Inc.,
• Medimetrics.

Table Of Content

Chapter: 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2: EXECUTIVE SUMMARY
2.1. CXO perspective

Chapter: 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets
3.2.2. Top Winning Strategies

3.3. Porter’s Five Forces analysis
3.4. Market share analysis
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rise in prevalence of gastrointestinal disorders
3.5.1.2. Increase in the R&D investments in developing smart pills by manufacturers
3.5.2. Restraints
3.5.2.1. Lengthy timelines regarding approval of smart pills
3.5.2.2. Higher costs associated with the smart pills
3.5.3. Opportunity
3.5.3.1. Increase in the technological advancements pertaining to smart pills

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