Oral Care Market Growth 2018-2026 By Top Vendors Unilever Plc, Koninklijke Philips N.V., LG Household & Health Care Ltd., Church & Dwight Co., Inc., GC Corporation, Glaxosmithkline plc, Kao Corporation , Johnson & Johnson, Ivoclar Vivadent AG, The Procter
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Increasing awareness regarding oral diseases through various programs conducted for oral hygiene and dental care is one of the major factor driving growth of the oral care market. Furthermore, susceptibility to tooth decay and oral diseases increasing with age. According to United Nations Department of Economic and Social Affairs, the growth rate of the geriatric population is higher as compared to the other age groups, which is another factor driving growth of the oral care products market. Furthermore, increasing consumption of processed food with high sugar content has increased the chances of mouth related diseases. For instance, chewing on sugary candies such as caramels, lollipops, hard candies and jelly beans makes it difficult for the saliva to wash it away and it remains stuck between the teeth, resulting in complications in the later stage. Moreover, consumption of carbonated beverages is another major reason for tooth decay, since they contain a high amount of sugar. Diet and regular soda with high amount of carbonation and phosphorous results in the loss of tooth enamel. The market for carbonated beverages is expected to cross the US$ 400 billion market by the end of 2022, which in turn is driving growth of the oral care market.
Global Oral Care Market Outlook:
Asia Pacific dominated the oral care products market in 2017 and is expected to retain its dominance throughout the forecast period as well. High population is one of the major factors resulting in the high sale of oral care products. Furthermore, rising government initiative regarding proper dental hygiene is another factor supporting the growth of the oral care market in the region. India is a highly lucrative market for oral care products on account of rising population base and increasing demand for quality products. The oral care market in India has witnessed significant disruption on account of the success of Patanjali Ayurved Ltd., and Indian FMCG Company. Patanjali’s USP of cheap ayurvedic products has resulted in the rivals such as Colgate-Palmolive and Dabur India Ltd. now venturing into the ayurvedic oral care segment, which in turn has resulted the herbal-based products accounting for a share of more than 20% in the oral care market.
Europe is highly lucrative market for oral care products. Rising geriatric population is a major factor propelling demand for the oral care products in this region. According to the United Nations Department of Economics and Social Affairs, more than 170 million residents fell in the age bracket of 60 years and above in the year 2015. Furthermore, according to the World Health Organization (WHO), in 2015, more than 50% of the children aged 6 and above were reported to be suffering from dental caries and a significant number of the population reported to have suffered from periodontal gum diseases as well. These factors are highly responsible for the growth of the oral care market in Europe.
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Major key players operating in the global oral care products market include Unilever Plc, Koninklijke Philips N.V., LG Household & Health Care Ltd., Church & Dwight Co., Inc., GC Corporation, Glaxosmithkline plc, Kao Corporation , Johnson & Johnson, Ivoclar Vivadent AG, The Procter & Gamble Company , Dr. Fresh LLC. , Colgate-Palmolive Company, and 3M Company.
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