Audience Management Market : Top players are Google, Inc. Fusion92, Lotame Solutions, Inc., Oracle Corporation, Triton Digital, Akamai Technologies, Inc., Adobe, Inc., Cxense, Kenshoo Ltd., comScore, Inc., and Merkle Inc

An audience, i.e. a collection of people, which businesses want to reach can be tracked or managed. Audience management has facilitated identification of target customer base, thus minimizing the marketing expenses of organizations. Managed audiences targeted through marketing initiatives drive more sales than unmanaged audiences. Audience management market helps achieve higher customer traffic and increased conversion rates. Audience management utilizes technology to identify the customer base in order to deliver the business’s marketing communication. Identifying the customer’s needs and demands allows businesses to improve their relationship with customers and potential customers. Internet penetration has made marketing management possible and has also become a vital aspect for businesses. Audience management market can be achieved by different marketing channels such as display, email, etc. Audience management solutions centralize all marketing data and build targetable audience profiles to increase effective marketing efforts.

Key players operating in the audience management market include Google, Inc. Fusion92, Lotame Solutions, Inc., Oracle Corporation, Triton Digital, Akamai Technologies, Inc., Adobe, Inc., Cxense, Kenshoo Ltd., comScore, Inc., and Merkle Inc.

The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:

North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market

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