Global Airbrush Market will reach from USD $18 Million in 2013 to $20 Million in 2016. Key Players - CASIO, Honeywell, FirstData, VeriFone, DIGITAL Dining, Landi, Sunyard

Global Airbrush Market overview:

A technique of re-touching the photographs that significantly changes the reality of the picture is termed as airbrushing. It may remove an object from a picture, or add to it, or modify a feature or simply enhance it with light. Relatively new, this concept follows the lines of Photoshop programs that are used by designers and artists to create astounding pictures with no flaws. Widely used by modelling photographers, the process is a skill that needs great talent. Although, the concept of retouching has always existed since times immemorial, previously the skill was un-mastered that left brush strokes on the pictures.

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The global airbrush market maintains an average annual growth of 1.82% from $18 million in 2013 to $20 million in 2016 and is expected to reach around $24 million by 2022. A skill that requires talent, professional airbrushing artists earn up to $60 per hour with no deadlines. Therefore, this can be considered a hot skill in today’s fast paced world. Fashion magazines especially are known to airbrush their pictures to the extent that they are no longer resemble reality. The retouching is no longer confined to sticking in the stray hairs but includes removing dark circles and giving a more pert, aquiline nose to a person. Image manipulation and airbrushing out imperfections to make a model or a food more attractive is a marketing gimmick most companies bank on for the sale of their products. The debate surrounding this, as to whether this is necessary is long drawn and is a grey zone for many with for and against on either side.

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It cannot be denied that airbrushing is a manipulation of reality into a fantasy. And this has proven to play havoc with young minds that set out to achieve the un-matched standards of beauty depicted on the photos one sees on magazines or a digital platform. In 2008, it was reported that a lot of cases had sprung related to teenage eating disorder owing to the stick thin bodies, the world raved about. The stereotypes associated with a human body, be it male or female are indeed getting skewed, partially due to this trend. So, it is to be morally regulated, how much is too much. However, it cannot be denied that the concept is a market that is both fascinating and intriguing for all and that a picture is but a mere reflection of the human body and the mind of the creator.

List of Key Players in Global Airbrush Market:

Some of the organizations that work heavily with airbrushing are CASIO, Honeywell, FirstData, VeriFone, DIGITAL Dining, Landi, Sunyard etc.

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