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First Foundation to Offer Home and Auto Insurance in Alberta Through Marsh's Private Client Services

First Foundation Residential Mortgages, an Edmonton and Calgary mortgage broker, has announced its collaboration with the world leading insurance company Marsh's Private Client Services. As a result of the partnership with Marsh, First Foundation is proud to introduce a Home and Auto Insurance program which provides access to discounted insurance rates for current and potential customers of First Foundation.

First Foundation likes to offer a variety of personal financial services in Edmonton, Calgary and throughout Alberta to satisfy the overall needs of its mortgage customers. In order to provide excellent and well priced home insurance and auto insurance services First Foundation has collaborated with Marsh, a leading insurance brokerage, that can provide added value through excellent customer services, benefits and other available features. First Foundation's desire is to see that its client base is fully protected by personal insurance, without paying more than is necessary.

"The Marsh Private Client Group Plan is a fantastic service that we're very proud to offer to our clients. At First Foundation we strive to ensure that our clients make good financial decisions - and good quality protection for life's uncertainties is a necessary part of any financial program," said Gordon McCallum, CEO of First Foundation. "We also want to make the entire mortgage financing process as easy and convenient as possible, and the Marsh online quote process is simple, easy to understand, and quick. Since most of our clients need some form of home and auto insurance coverage, the partnership with Marsh is a perfect fit."

Marsh, the world's leading broker and risk adviser, has over 23,000 employees and provides advice and transactional capabilities to clients in over 100 countries. Marsh is a unit of Marsh & McLennan Companies, Inc. (MMC), a global professional services firm with approximately 52,000 employees and annual revenue exceeding $10 billion. Since formation of the Canadian company, Marsh Canada Limited, in 1914, they have grown into an enterprise with over a thousand employees and offices in 13 cities across Canada. Marsh has built their company on strong values and principles, with the goals of their clients always being an overriding priority.

Marsh's mission is to deliver exceptional client value and drive profitability and growth by capitalizing on their global reach, market expertise, and outstanding people. For Marsh, each client relationship is coordinated by an executive who draws from the many industry specialties within Marsh to assemble the resources needed to assist each and every client.

To visit the First Foundation website, please go to

First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton and Calgary mortgage company originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive mortgage rates and mortgage strategies, such as the popular Smith Manoeuvre for a tax deductible mortgage.

Gordon McCallum, B.Comm, AMP
President and CEO
First Foundation Residential Mortgages
10043 81 Ave. NW
Edmonton, Alberta
T6E 1W7

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