Irdeto Expands Operations in Singapore with Launch of New Center of Excellence

New facility represents an expanded commitment to Singapore with significant monetary investment and doubling its team

India, 6th July, 2010: Irdeto, the global leader in securing and distributing premium content and digital assets, has strengthened its commitment to Asia Pacific with the opening of the Irdeto Center of Excellence (ICE), designed to serve the South East Asia (SEA) market where the company currently has 64 percent market share. Located in the company’s SEA hub of Singapore, the ICE reinforces Irdeto’s commitment to the eastern hemisphere with Irdeto’s dual headquarters strategy, which is comprised of sister facilities in Hoofddorp, The Netherlands and Beijing, China, supported by other regional hubs, such as this one in Singapore, that provide customer global support and foster innovation and collaboration.

Irdeto has grown rapidly globally, with much of its growth coming from the Asia Pacific region. With its Singapore office expansion, Irdeto is focused on investing in products and people that will make further expansion in the region possible.

In addition to functioning as a local office, the Irdeto Center of Excellence features interactive displays showcasing cutting edge technologies and concepts, as well as an integration lab where engineers customize solutions for clients. The new center is five times larger than the company’s previous space and fitted with advanced support and testing facilities. Subsequently, Irdeto has doubled its team in Singapore and further growth is expected.

“The creation of the ICE is another milestone in our quest to strengthen Irdeto’s presence in SEA, a target region with growth potential that factors heavily into our long range plans in Asia Pacific,” said Graham Kill, CEO of Irdeto. “The ICE also illustrates Irdeto’s commitment to working with and supporting the community in Singapore through technology employment opportunities.”

With the ICE opening, Irdeto is poised to support customers and prospects in SEA with ready access to the company’s unified product offering that spans content security, conditional access, business support systems, content management and protection throughout the lifecycle of digital assets. The center will also function as an education hub for students and industry partners, enabling them to view demonstrations while facilitating the exchange of ideas and innovation.

The ICE directly addresses today’s increasing bandwidth availability, which is forcing operators to contend with a vastly more diverse and complex set of media devices and distribution options. Irdeto is embracing this new and dynamic environment – called Media 3.0. Irdeto’s current solution portfolio allows Media 3.0 operators to succeed by disseminating brand messages and value to any consumer device while maintaining the integrity of the content and sustaining the operator/consumer relationship.

The company has made significant technology and R&D investments, delivering a proven software security and digital asset management solution portfolio across a global customer base. Irdeto is the trusted partner of choice for next generation pay-tv, hybrid and pure Internet-based operators that seek to deliver unlimited access to premium content – far beyond the set top box, and through a multitude of consumer devices and platforms, from set top boxes and gaming consoles, to laptops and iPads.

About Irdeto
Irdeto is a trusted partner to many of the world’s leading content owners and distributors, device manufacturers and software companies, including Adobe, Skylink, Al Jazeera, Multichoice Africa and Televisión Cable Digital. Irdeto’s versatile technology platform ensures unbound access to valuable digital assets and premium content through its content security, conditional access, business support systems and content and digital rights management product suites. Co-headquartered in Beijing and Amsterdam, Irdeto employs 1,000 people in 25 offices around the world and is a subsidiary of multinational media group Naspers (JSE: NPN).

Atridev Misra
38A Mahanirban Road,
Kol-29
atridev@mutualpr.com
011- 43620701

This release was published on openPR.