Waterless Cosmetics-Disruptive Personal Care Innovation Merging Functionality with Sustainability by Amorepacific, Ananse, Azafran Innovacion, Biomod Concepts, Bobby Brown, Cult Beauty, Deciem, Dermatologic Cosmetic Laboratories

"ForeSights: Waterless Cosmetics", investigates a new generation of beauty and grooming products with minimal to zero water in their formulation. The concept also encompasses water-efficient cosmetics, which are products that require little or no water for application/activation and rinsing off.

Waterless Cosmetics, a disruptive concept that originated from the South Korean beauty industry, is revolutionizing the global cosmetics and toiletries industry, and gaining acceptance among consumers across the world. Water-free formulations offer manufacturers a new platform for innovation, and a novel experience for consumers.

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Scope

- The growing popularity of waterless cosmetics is an outcome of the large following of Korean pop culture, and the innovative Korean makeup routines.
- Due to the lack of water in the formulations, waterless cosmetics are perceived to be more effective than conventional products , which elevates their appeal among discerning consumers
- The water-free formulations also reduces the need for additives such as emulsifiers and preservatives, thereby paving the way for more natural and ‘clean-label’ products that are gaining favor with consumers.
- As water is not required for utilizing waterless cosmetics, these products offer unmatched portability and convenience, making them a very attractive on-the-go option for time-poor and mobile consumers.
- Owing to the low quantity of water expended for manufacturing, applying and rinsing-off waterless cosmetics, these products are gaining appeal among eco-friendly consumers.
- Early-birds among manufacturers can capitalize on the novelty of waterless cosmetics products to differentiate their brand and boost sales.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Major Key Companies Mentioned:
Amorepacific
Ananse
Azafran Innovacion
Biomod Concepts
Bobby Brown
Cult Beauty
Deciem
Dermatologic Cosmetic Laboratories
Ethique
Glow Recipe
Headboy Industries
Fuzzy Brush
Kao
L'Officine Universelle Buly
Leegeehaam
L'Oréal
Lush Limited
Mai Couture
make-up Forever
Maybelline
May Coop
Nannette de Gaspé
NYX
O'Right
Oriflame
P&G
Pinch of Colour
Rolly Brush
Unilever
Whamisa

Major Points from Table of Content:

1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

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