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China leads the way in gaming landscape

The share of mobile games in China rose from 12% in 2011 to 63% in 2017. Will China become a global leader in mobile gaming? Lin Tianran, Senior Consultant at Spire Research and Consulting, shared her viewpoint in China Daily – Asia Weekly section on 3 September 2018.

China established its presence on the global gaming stage by winning the first Esports championship in Jakarta at the 18th Asian Games. Esports is set to go further at the 2022 Asian Games in Hangzhou, China, where it will be acknowledged as an official medal sport.

The growth potential in the gaming market is vast. There are approximately 500 million players in China. This community is seeing a shift to mobile games from PCs. A mobile device now makes everyone a potential gamer.

Chinese tech giant Tencent is the top-earning publisher for mobile games, with 147 mobile games under its portfolio. Its famous title Arena of Valor raked in approximately USD2 billion in revenues in 2017.

However, challenges remain for foreign companies in entering the Chinese market. A local partner is necessary, due to domestic regulations, highly adapted local competitors and unusual cyber networks.

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

Spire exists to undertake such projects with distinction.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India

Telephone: (91) 124 421 6144
Fax: (91) 124 422 1934
E-mail: india.info@spireresearch.com

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