Men’s Grooming Products Market Potential Growth 2026 By Top Vendors Unilever, Beiersdorf AG, Colgate-Palmolive, Procter & Gamble, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A.

Men’s grooming products have gained significant traction over the recent past due to the advent of male vanity in the 21st century. Although conventionally, shaving products were the most lucrative in the men’s grooming products market, men’s beauty products have gained significant traction in the market. Also, customer interest has piqued in toiletries pertaining to skin, hair, and teeth care.

Among distribution channel, the online segment is the fastest growing due to the increased convenience offered to the consumers. Customers are increasingly utilizing the internet for grooming tips, which has further resulted in an increase in the number of grooming websites and blogs. Also, websites dedicated to men’s grooming products have gained impetus as a result of increasing demand for such products. Among product type, the toiletries segment is projected to be a major segment, followed by the shaving products and make up products segments. Grooming products constitute for medicinal products as well. For example, shampoo is intended to cleanse hair, however, also acts as a treatment for dandruff.

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Market Dynamics

Europe was the largest market for men’s grooming products in 2016 and is expected to retain its dominance during the forecast period, expanding at a CAGR of 8.87%. Increasing male vanity in the highly developed regions of Europe and North America are expected to drive market growth. Also, large populations in India and China coupled with increasing disposable incomes are expected to drive market growth in Asia Pacific. North America men’s grooming products market is expected to exhibit a CAGR of 8.99% during the forecast period.

Detailed Segmentation:

Global Men’s Grooming Products Market, By Product Type:
Toiletries
Bath Products
Deodorants
Skin Care
Hair Care
Teeth Care
Fragrances
Shaving Products
Makeup Products
Others

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Major players operating in the grooming products market are Unilever, Beiersdorf AG, Colgate-Palmolive, Procter & Gamble, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A. Companies are adopting various inorganic strategies to gain market share.

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This release was published on openPR.