Soffront CRM Customer Diefendorf Capital Planning Associates Recognized at Gartner Customer 360 Summit

Fremont, California, June 29, 2010— Soffront Software, Inc. announced today that their customer, Diefendorf Capital Planning Associates (DCPA), was named the winner in the category of Efficiency in the 2010 Gartner & 1to1 Media CRM Excellence Awards, Americas region. Gartner & 1to1 Media are presenting the award during the Gartner Customer 360 Summit (June 28-30 in Los Angeles). DCPA (www.diefendorfcapital.com) is a financial management firm, located in Long Island, New York.
The Gartner & 1to1 Media CRM Excellence awards highlight innovative companies that impact value through their customer relationship strategy and demonstrates excellence in delivering the customer experience. A gold and silver award were given for each of five categories this year – Customer Experience, Efficiency, Enterprise-wide, Innovation, and Growth. A panel of judges that included Gartner analysts and other customer relations experts in business and academia were involved in judging each entry. DCPA was selected as the gold award winner in the Efficiency category.
A Soffront customer since 2006, DCPA originally installed Soffront CRM to improve efficiency by automating and optimizing their business processes. ”I am thrilled to be receiving this prestigious award,” commented Monroe Diefendorf, Jr., CEO of DCPA. “Using Soffront, we have created a whole new way of doing business – what I like to call ‘CRM on steroids’. We are more productive in every area of our business and have increased revenues by 300%,” Diefendorf explained.
According to the award criteria, judges evaluated and rated each entry based on how clearly the entrant demonstrated excellence in their CRM initiative. For the efficiency category, DCPA needed to demonstrate efficiency by reducing operational and interaction costs without a detrimental impact on the customer experience. Excellence in efficiency improvements in sales, marketing, and customer service were also considered. The criteria used in evaluating CRM Excellence Award entries included Gartner’s Eight Building Blocks of CRM: vision, strategy, valued customer experience, organizational collaboration, processes, information, technology and metrics.
“DCPA is an example of how a company can take our software and easily customize it to meet their specific needs, improving efficiency and becoming more profitable,” commented Manu Das, president of Soffront Software. “We are pleased that one of our outstanding customers is being recognized with such a distinguished award.”

The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.

About Soffront
Soffront Software Inc. provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM suite that readily adapts to a company’s processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is easy to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.

Soffront Software, Inc.
45437 Warm Springs, blvd.
Fremont, CA 94539

Soffront Media Contact:
Gopi Patel, 510-413-9000
Gopi.patel@soffront.com

This release was published on openPR.