Marketing Cloud Platform Market Competitive Landscape, Strategies, Share, Trends, Segmentation and Top Leaders: Oracle, Salesforce.Com, International Business Machines, Cision Ab, Etrigue Corporation

Market Highlights:

Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.

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What our report offers:
– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements

Key Players:

The prominent players in the marketing cloud platform market are – Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.

Industry Developments:
In August 2018, Indian online fashion retail giant Myntra has partnered with WebEngage for employing its marketing cloud platform to power its user engagement strategy.

Competitive Analysis
The Marketing Cloud Platform Market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

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Regional Analysis

North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the marketing cloud platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Incorporated, Oracle Corporation, Salesforce.Com and International Business Machines Corporation among others. Also, U.S. is leading the market in North America due to the rising demand for content marketing in the region. Also, due to fall in the use of native applications and considerable shift towards the adoption of marketing automation and content marketing via visual and video content are expected to drive the growth of marketing cloud platform market. Marketing cloud platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT solutions and growing demand small and medium enterprises in China and India in the region. Whereas, the Europe market for marketing cloud platform is expected to grow at a considerable CAGR (2017-2023).
Segmentation:

By region, the global marketing cloud platform has been segmented into North America, Europe, Asia Pacific, and Rest of the World (ROW). North America is the global leader in marketing cloud platform market and will continue its dominance over the review period. The region is a pioneer in developing as well as adopting technologies. Furthermore, the consolidation of key players in the region will catalyze the market proliferation. Other factors favoring the growth of the North America market include embracement of mobile marketing, innovation in marketing cloud platforms, etc.
Europe will also exhibit growth during the projection period due to accelerated adoption of the technology across different industry verticals. Asia Pacific is an emerging marketing cloud platform market due to the widespread penetration of Smartphone and developing IT infrastructure in the region. The Rest of the World market will demonstrate a sluggish growth owing to the limited technological penetration in most of the regions. However, Middle East market will hold immense potential for growth throughout the projection period.

Intended Audience
• Investors and consultants
• System Integrators
• Government Organizations
• Research/Consultancy firms
• Technology solution providers
• IT Solution Providers

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