Distilled Spirits Market Demands and Growth Prediction, Outlook 2018-2026 And The Leading Players Are Diageo plc, Pernod-Ricard SA, Constellation Brands Inc., Brown-Forman Corporation, Remy Cointreau SA, Marie Brizard Wine & Spirits, Lapostolle SA and Ber

Distilled spirits are a class of alcoholic beverage obtained from distillation of mixture produced from alcoholic fermentation. The distillation process primarily increases the alcohol content and reduces the dilution by components such as water. This results in higher alcohol content in distilled spirits compared to brewed beverages. The minimum alcohol content in distilled spirit is 20% by volume and is therefore called hard liquor. However, the minimum alcohol content in wine, cider and beer is less than 10% by volume, therefore the drinks are not classified as spirits.

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The increasing demand for alcoholic beverages among steadily growing adult and young demographic worldwide, is major factor propelling growth of the market. Moreover, rise in number of distribution channels such as outlets in airports, online sales, and separate counters for females fuel demand for alcoholic beverages, which in turn boosts the global distilled spirits market growth. R&D in manufacturing of distilled spirits plays an important role in the distilled spirits market, as demand for these products largely depends on changing taste and preferences of consumers.

In terms of revenue, Europe dominated the distilled spirits market in 2016 and accounted for a share of 45%. This dominance is majorly due to the extensive consumption of alcoholic beverages and the steadily growing young population (0 to 14 years old) or working population (15 to 64 years old) in the region. According to the Eurostat-European Commission, in 2016, young people made up 15.6% and the working age population accounted for 65.3% of the total population in the region. Whereas, the geriatric population (aged 65 or over) has a small share of only 19.2%.

The distilled spirits market is segmented into supermarkets, hypermarkets, specialty stores, drug stores, online and others. The marketing strategies of these beverages is changing rapidly. According to WHO, alcoholic beverages marketing is not only restricted to traditional media including television and radio but also utilizes the direct marketing technologies including podcasts and internet.

Major players operating in the global distilled spirits market include Diageo plc, Pernod-Ricard SA, Constellation Brands Inc., Brown-Forman Corporation, Remy Cointreau SA, Marie Brizard Wine & Spirits, Lapostolle SA and Berentzen-Gruppe AG.

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