Global Eye Tracking Market Size Estimated To Reach $2,142 Million in 2026 |Mirametrix Inc., Tobii AB, Sensomotoric Instruments GmbH

The global eye tracking market generated $302.5 million in 2017 and is anticipated to grow at a CAGR of 24.8% during the forecast period.

Eye tracking technology is used to extract information from the activity of the eyes through sensor based technology. Some data collected through this technology includes movement of the eye, diameter of the pupil in different lights, point of gaze and others. This information is then processed by software and solutions, which assist in development of various applications to improve consumer experience. Some other applications of eye tracking technology include automotive assist, reading, surfing the internet, video games and virtual reality among others.

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The demand for eye tracking technology has increased significantly over the years owing to wide application areas and increasing demand for personalized advertisement and consumer research. The rise in assistive communication devices is expected to drive the market. Additionally, the market is also positively influenced by the integration of eye tracking technology in automotive, aviation and other related industries. However, the growth in improved gesture recognition has hampered the eye tracking market.

The growth in automation of vehicles, advanced robotics and smart factories also tend to slow down the market for this technology. On the other hand, the market for augmented and virtual reality is increasing at a fast pace, offering opportunities for the eye tracking market.

The report provides an extensive qualitative and quantitative analysis of the market trends and growth prospects of the Global Eye Tracking Market, 2017-2026. This report comprises a detailed geographic distribution of the market across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific.

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North America generated the highest revenue in 2017 owing to increasing demand from healthcare, and retail industries in the region. The entertainment and defense sectors in the region are investing significantly to tap the benefits of the technology.


Competitive Landscape and Key Vendors
The global eye tracking market is characterized by the presence of well-diversified international and small and medium-sized vendors. These companies are consistently launching new products to enhance their offerings in the market. With the advancement of technologies, companies are innovating and introducing new customized products to cater the growing needs of the customers. Leading companies are also acquiring other companies, and enhancing their product offerings to improve their market reach. Acquisitions enable key players to increase their market potential in terms of geographic expansion and expansion of customer base.

The leading companies operating in the eye tracking market include EyeTech Digital Systems, Inc., EyeTracking, Inc., LC Technologies, Inc., Mirametrix Inc., Tobii AB, Sensomotoric Instruments GmbH, Seeing Machines Ltd., Ergoneers GmbH, Gazepoint Research Inc., and Smart Eye AB.

Key Segments
Type
• Remote Eye Tracking
• Mobile Eye Tracking

Offering
• Hardware
• Software
• Services
Application
• Assistive Communication
• Usability Testing
• Consumer Behavior Research
• Others
End-User
• Consumer Electronics
• Automotive and Transportation
• Defense and Aerospace
• Retail
• Healthcare
• Others

Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o Rest of Asia-Pacific
• Latin America
o Brazil
o Rest of Latin America
• Middle East and Africa

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