Asia Pacific Touch Panel Market Growing at the Highest CAGR of 12.8% - Competitive Analysis of Leading Market Players - AU Optronics corporation Fujitsu DigiTech systems Chunghwa picture tubes Ltd Tovis Wintek TPK J Touch corporation 3M touch systems Camb

Asia-Pacific touch panel market is expected to garner $13.48 billion by 2020, registering a CAGR of 12.8% during the forecast period 2014-2020. Touch panel is a transparent array of switches that is placed over display screens. These switches enables the interaction with device through physical contact by finger or stylus. Touch panel has provided the user with new form of interface medium, which is with its ease of use gaining tremendous popularity in the market. Today, the touch panel market is in the progressive phase of its life cycle. Multiplicity of options such as smartphone, tablet PCs, notebook PCs, and monitors in the applications of touch panels has developed competitive environment in the market.

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Declining cost of smartphones and tablet PCs, rising adoption of simplicity in user interface, government initiatives towards E-learning education and reduction in labour cost through self-service are the key drivers of the market. However, high-tech market volatility, lack of one-size-fit-all solution are the two key factors which will restrain the market growth. The market is segmented on the basis of technology, application and geography.

Key technologies implemented in the manufacturing of touch panels include Resistive, Capacitive and Infrared touch technology. Resistive technology touch panels are the cost effective solutions for applications requiring single touch operations. Capacitive and Infrared technologies with multi touch input ability are gaining huge popularity in the industry. Currently, capacitive touch technology dominates the other technologies in market. However, the Infrared touch panel market would witness substantial growth from 2014 to 2020 replacing capacitive technology from its applications.

The application industries studied in the report include smartphones, tablets and tablet PCs, notebooks, all-in-one PCs, monitors & TV displays. The smartphones market holds the maximum revenue share presently, followed by the tablet and tablet PCs.

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Geographically, the Asia-Pacific market has been segmented into China, Taiwan, Korea and Japan. The leading companies in this market include AU Optronincs, Fujitsu, J-Touch Corporation, Digitech Systems, Chunghwa Picture Tubes Ltd, Tovis, Wintek, TPK holdings Inc., 3M Touch Systems, and Cambrios Technologies Corporation.

Analyst Review:

Rising demand for interactive display applications, which includes smartphones, tablet PCs, LCD touch monitors, industrial control panels and others, is propelling the market growth for touch panels. Touch panel market is in its growing stage and new technologies such as projected capacitive one glass solution and multi-touch resistive solution are providing a strong thrust to the market growth.

With the detailed analysis of key factors such as declining cost of smartphones and tablet devices, rising adoption of simpler UI systems and government initiative toward e-education, the market is expected to reach twice its current size by 2020. Changing consumer preferences with screen size as a major buying criterion for touch-enabled devices has led to the uncertainty of future demand for specific size of touch panels. Also, the market faces major threat of high-tech market volatility, which is diluting the interest of investors in particular technology.

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Porter’s five forces analysis unveils the fact that in touch panel market, the buyers enjoy higher bargaining power than the suppliers. The analysis also discloses that the market for touch panel exhibits high entry barriers and large portion of market share is concentrated into the hands of fewer companies. In the opportunity analysis, the application segment consisting of smartwatch, smart TV and industrial control panels is depicting highest growth amongst all the applications. Also applications of LCD touch monitors in Kiosk and public display areas possess strong potential to grow five-fold by 2020. . This would create a huge demand for large-size touch panels, and companies are actively investing in their R&D to come up with cost-effective large-sized touch panels.

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