Event Management Software Market Competitive Landscape of SocialTables, EventZilla, Gather Technologies Inc., Certain, Inc., Zerista, Inc., Ungerboeck Software International, Zoho

Increasing demand for data-driven business outcomes is a major factor driving growth of the global event management software market. Event management software are a range of software applications used for management of various activities such as professional & academic meetings, conferences, and public events.

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Analytics play important role in understanding consumer’s preferences, which helps to decide the services to upsell. It also maximizes profit margins for software providers, owing to improved performance in multiple areas of operation and allows to create efficient strategies. Furthermore, increasing demand for online registrations is considered to be positively influencing market growth, as it aids in real-time feedback & reporting, saves cost, and keeps subscribers updated through marketing communication.

Corporate segment is expected to hold the largest market share over the forecast period

Conferences, seminars, meetings, product inaugurations, press and board meetings, and award ceremonies are commonly conducted by businesses in the corporate sector. Additionally, corporate events are organized to attract customers and channel partners across all types of organizations. The event management software in the corporate industry helps organizations to control and simplify their event tasks.

Global Event Management Software Market: Regional Insights

Asia Pacific is expected to witness highest growth rate in the event management marker over the forecast period. India, China, Japan, and Australia are the major growth engines in the event management software market in Asia Pacific.

Global Event Management Software Market: Competitive Background

The major players in the global event management software market are SocialTables, EventZilla, Gather Technologies Inc., Certain, Inc., Zerista, Inc., Ungerboeck Software International, Bizzabo Inc., EventBrite Inc., etouches Inc., Zoho Corporation, Cvent, Inc., and Xing Events

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