Automotive In-Vehicle Air Purifier Market to Garner $2,010 Million - Comprehensive and Competitive Analysis of Leading Market Players - Kent RO Systems Ltd, Koninklijke Philips N.V., Sharp Electronics Corporation, Eureka Forbes, Honeywell, Diamond Air Pur

The Global Automotive In-Vehicle Air Purifier Market size is projected to reach $2,010 million by 2022, growing at a CAGR of 9.4% during the forecast period (2016‐2022). The automobile industry is dynamic in nature, and it continuously adopts advanced technologies for enhancing the customer experience. Interior cabin space of automobiles has evolved rapidly in terms of upholstery, automation of seats, and infotainment. This cabin space faces the most challenging environment as it is prone to polluted air, smoke, toxic fumes, bad odor, food smell, and pollens, which either get absorbed to the upholstery or float the air, making passengers prone to diseases.

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Dust, pollen, pet dander, mold spores, and dust mite feces aresomeofcommon allergens observed to be floating in a vehicle cabin space. Additionally, smoke particles and volatile organic compounds (VOCs) can pose a risk to the drivers or passengers health. Exposure to various components such as VOCs increases the probability of experiencing symptoms of sick building syndrome. Air purifiers are capable of capturing bacterial, virus, and DNA damaging particulates, thereby facilitating a pleasant, healthier and cleaner environment within the vehicle. Demand for clean & toxin-free cabin air and increase in air pollution level worldwide, drive the automotive in-vehicle air purifiers market.

The product segment is further classified into air purifier, air ionizer, and hybrid (a combination of air purifiers & air ionizer). In 2015, air purifier segment accounted for the largest revenue owing to its advantages such as higher compatibility and low cost as compared to others. However, the market of hybrid systems is anticipated to witness the highest growth, with a CAGR of 10.2% from 2016 - 2022. Moreover, as per the forecasts, hybrid systems would acquire a market share of around 26% in the overall in-vehicle air purifier market by 2022. Air ionizer will experience a notable CAGR of over 9% during the forecast period (2016-2022).

The technology segment is furtherdividedintohighefficiency particulate arrestor (HEPA), active carbon systems, and photo atalytic systems. As of 2015, HEPA generated the largest revenue, among all the technologies, owing to its advantages such as high efficiency rate and wide availability due to a large number of global manufacturers worldwide. However, active carbon systems segment is anticipated to witness the highest growth over the forecast period, with a CAGR of around of 10%, owing to the superior benefits of this technology over the other two systems.

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By vehicle type, the automotive in-vehicle air purifier market is bifurcated into passenger cars and commercial vehicles. The passenger cars segment is expected to maintain its leadowingtohigher adoption rate of air purifiers in passenger cars and the continuously increasing production and sales of passenger cars, worldwide. This segment accounted for about 80% of the automotive in-vehicle air purifier market size in 2015.

Asia-Pacific held the largest automotive in-vehicle air purifier market share in 2015 and is anticipated to maintain its dominance throughout the forecast period. The growth of automotive in-vehicle air purifier industry in the region is driven by increased adoption of European environmental rules and regulation and exponential rise in sales and manufacturing of vehicle fleet in China, Japan, and India. Moreover, laws and regulations enforced by government regarding passenger ergonomics and health, supplement the automotive in-vehicle air purifier industry growth in Asia-Pacific.

Analyst Review:

The global automotive in-vehicle air purifier market witnesses a steady growth due to stringent vehicle ergonomics norms and regulations, and increase in demand for cleaner and toxin free cabin air. The rise in pollution level across the globe is a key factor that drives the automotive in-vehicle air purifier market growth across the world. The air purifier market in developed countries such as U.S., Canada, Mexico, and Germany experiences a slower growth as compared to developing regions. In countries such as India, South Africa, and Middle East, the automotive in-vehicle air purifier market is in an emerging phase and indicates dynamic growth during the forecast period.

Automobile companies have focused upon the production of advance automotive in-vehicle air purifier that will have features of both air purifier and air ionizer and is also economical. For instance, Kent RO Systems has announced the launch of in-car air purifiers, the Kent Magic Car Air Purifier. The purifier features a High Efficiency Particulate Arrestor (HEPA) dust collecting technology, with an inbuilt ionizer to keep the air fresh. Also, in December 2015, Philips launched in-vehicle car air purifier GoPure Compact 110 in India. This product is designed specifically for the Indian market and its filtration technology claims to remove up to 99 per cent of in-car air pollution. Moreover, companies are trying to expand their manufacturing facilities in untapped market of Asia-Pacific and LAMEA. For instance, in January 2016, Kent RO Systems expanded its manufacturing facility at Greater Noida in India, which will forge for the manufacturing and development of in-vehicle air purifiers.

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On the basis of technology, the automotive in-vehicle air purifier market is segmented as High-Efficiency Particulate Arrestor (HEPA) Filter, Active Carbon Systems, and Photo Catalytic System. Out of these, active carbon systems is gaining a wide adoption across the globe. On the basis of secondary and primary research, it is viable that due to high efficiency rate of active carbon systems, it is adopted at an exponential rate in passenger cars, light commercial vehicles and heavy commercial vehicles. Also, manufacturers of air purifiers are gradually shifting towards production of active carbon system purifiers. However, less manufacturing facilities and low technological advancement is a major restraint in the growth of active carbon systems market.

Key players such as Kent RO Systems and Koninklijke Philips N.V., are largely engaged in the process of product innovation, and expansion to further expand their services across various geographies.

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