Performance analytics Market Growth Rate Research By top key players: Siemens, Adaptive Insights, Xactly Corporation, Oracle, SAP SE, SAS Institute, Optymyze, Callidus, IBM

The Global Performance Analytics is expected to reach approximately USD 4 billion by the end of 2022 with 20% CAGR during forecast period 2016-2022. issues related to security, privacy and error prone databases are the factors hindering the growth of the performance analytics market. Various analytical solution are being used nowadays such as web analytics, data analytics among others. Therefore, performance analytics is expected to grow fast during the forecast period.

Global Performance Analytics Market, By Component (Software, Services), By Application (Sales, Marketing, Supply Chain), By Deployment (On-premises, Software-as-a-Service), By Vertical (BFSI, Retail, IT & Telecommunications) - Forecast 2022

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key players:

The key players in the global performance analytics market include- Siemens AG (Germany), Adaptive Insights (U.S.), Xactly Corporation (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Optymyze (U.S.), Callidus Software, Inc. (U.S.), IBM Corporation (U.S.), Service Now, Inc (U.S.), among others.

Market Highlights

The increasing need to meet deadlines, high demand for cost-effective analytical solutions, increasing need by enterprises to improve quality and reduction of time to create strategies are the reasons boosting the growth of the performance analytics market.

Various firms such as Association of Clinical Research Professionals (ACRP) are investing to introduce performance analytics in an organization for quality assurance. Issues related to security, privacy and error prone databases are the factors hindering the growth of the performance analytics market. Also, analytics solution are being used rigorously nowadays such as web analytics, social media analytics, data analytics among others. The concept of analytics is used to predict the future. Therefore, the market is expected to grow over the forecast period 2016-2022.

Performance analytics is used to track, monitor, aggregate and visualize the core business activities, and overall key performance indicators of the organisation which helps companies to improve their services. It also helps to gain insights from the data to improve overall performance of the organisation. Performance analytics market emerges through the growing need of monitoring and measuring the performance of business and increasing focus on optimal utilization of resources.

Highly Competitive environment in performance analytics market, drives the need to promote and manage the sales and marketing activities, to increase overall performance and brand awareness. Integration of various business applications is another driver for the performance analytics market. Due technological advancement in information technology led to the adoption of cloud base performance analytics model which is responsible for the growth of the market.

Performance analytics is mainly used in banking, financial services & insurance, healthcare, IT & telecommunication, government, energy and utilities and others. However, banking, financial services and insurance are early adopters and contribute the largest market share of performance analytics as they need to gain a complete view of key parameters that drives profitability so that they can manage risk, track and monitor sales, operational performance, analyse results, dynamically adjust plans to achieve profitable growth. Further, security and data privacy, lack of skilled analytical workforce acts as a restraint for the growth of the market.

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Performance Analytics

According to Market Research Future, market has been segmented into component, application, deployment, vertical and region.

Component

Software
Service
Deployment

On-premises
Software-as-a-Service
Application

Sales Analytics
Marketing Analytics
Supply chain Analytics
Financial Analytics
Employee Analytics
IT Analytics
Vertical

BFSI
IT & Telecommunications
Retail
Healthcare
Government
Transportation
Energy & Utilities
Others
Region
North-America
Europe
Asia-Pacific
RoW
Market Research Future Analysis

The global performance analytics market is expected to grow significantly. The market is highly application basis. Retail and BFSI segment of performance analytics market globally drives the market. The market is expected to have higher growth rate as compared to the previous years.

North-America accounted for the largest market share because of technological advancements, increasing demand by various sectors, large investments by developers for cloud based solutions and increasing number of large players.

However, Asia-Pacific region is expected to grow over the forecast period, 2016-2022. The reason of this growth is attributed to rapid digital transformation in various countries such as China and increasing demand for performance analytics solution by small & medium scale enterprises.

LIST OF TABLES

Table 1 Global Performance Analytics Market, By Component

Table 2 Global Performance Analytics Market, By Application

Table 3 Global Performance Analytics Market, By Deployment

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LIST OF FIGURES

Figure 1 Research Methodology

Figure 2 Global Performance Analytics Market, By Component (%)

Figure 3 Global Performance Analytics Market, By Application (%)

Continued…

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