Nascent Global Automotive Augmented Reality Market Set to Surge with Emerging Applications

The latest report by MarketResearchReports.biz., titled, “Global Automotive Augmented Reality Market Insights, Forecast to 2025,” discusses every facet of the market. It aims to empower key stakeholders in it so that they can bet right on the automotive augmented reality market. To do so, it presents information on the growth drivers and restraints molding the growth pace of the market, its various segments with respect to product, technology, and application, and its competitive landscape. The report also throws light on the current and future size of the global automotive augmented reality market.

The report mentions at the outset that the global automotive augmented reality market at present is in a nascent stage but is poised to explode in the near term owing to it growing application areas. Foremost amongst those, is its ability to make the driving experience a lot safer. From navigation to serving to enhance the drivers’ awareness about their surroundings, they can play a crucial role in preventing accidents and reducing rash driving.

Another major emerging application driving the global automotive augmented reality market is the ability of the technology to enable prospective buyers to test drive a vehicle virtually from almost anywhere. For example, Volkswagen, the German automotive giant, has rolled out an app for its Audi customers which can actually facilitate an augmented reality (AR) based test drive by incorporating 3D effects. Customers do not even have to be present in the vehicle. Jaguar Range Rover followed suit recently by releasing an AR advertisement where users can actually place themselves behind the wheel of the Range Rover Velar SUV via a smartphone camera. The user can take in the view outside and inside by moving the camera 360 degrees.

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Other upcoming usages predicted to boost the global automotive augmented reality market is in helping to understand the complex functioning mechanisms of the modern cars embedded with latest technologies. Volkswagen again has a Mobile Augmented Reality Technical Assistance (MARTA) through which riders and users are educated about real and virtual parts in 3D. In addition, AR is also playing a key role in designing vehicles these days.

Going forward, augmented reality (AR), along with virtual reality (VR), both underpinned by Internet of Things (IoT) in which thousands of sensors working simultaneously enable you to visualize data, will lead the way to the autonomous vehicles which are still in the testing phase.

The report on the global automotive augmented reality market shows that by type it can be classified into CRT, OLED, and TFT. Application-wise, the market can be broadly segmented into passenger cars and commercial vehicles. From a geographical standpoint, North America at present holds a leading share in the global automotive augmented reality market because of the presence of many key automotive players and cutting-edge tech research.

Prominent participants in the market that have been profiled in the report include Garmin International, Continental AG, Robert Bosch GmbH, Denso, and Hyundai Motor.

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