Laundry Detergent Market 2018 SWOT Analysis by Major Eminent Players: Church & Dwight, Henkel, P&G, The Clorox Company and Unilever

The global Laundry Detergent market was worth USD 123.45 billion in 2014 and is expected to reach approximately USD 188.57 billion by 2023, while registering itself at a compound annual growth rate (CAGR) of 4.82% during the forecast period. The growing infiltration of washing machines in the emerging economies is probably going to be a key driver for request over the estimate time frame. Besides, advancements in technology are additionally prone to boost the development. The growing requirement for the product in the United States is ruled by developing prevalence of liquid products. The United States has seen significant development in the usage of liquid product over powder stock. Nonetheless, concerns in regards to the safety of children consuming these products poses a restriction to development of the market.

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Laundry Detergent market: Regional Outlook
Asia Pacific is foreseen to dominate the laundry detergents market. The region represented a growth of 34.9% in 2016 and is anticipated to encounter significant development in the upcoming years. Detergent brands like Surf, Rin and Wheel that are owned by Unilever witnessed declining sales in 2016 due to the emergence of regional brands in rural India. Furthermore, increasing population in China is one of the factors that boost the development in of the market.

Laundry Detergent market: Competitive Insights
The leading players in the market are Church & Dwight, Henkel, P&G, The Clorox Company and Unilever. The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry. The open innovation program launched by Unilever enables various companies to make sustainable products.

The Laundry Detergent Market is segmented as follows:

Laundry Detergent market: By Product:
Fabric softeners
Powder detergents
Liquid detergents
Detergent tablets
Others

Laundry Detergent market: By Application:
Industrial or Institutional
Household

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Table of Contents:

Introduction
1.1. Report Description

1.2. Research Methodology

Executive Summary
2.1. Key Highlights

Market Overview
3.1. Introduction

3.1.1. Market Definition

3.1.2. Market Segmentation

3.2. Market Dynamics

3.2.1. Drivers

3.2.1.1. Increasing Popularity of Liquid Products

3.2.2. Restraints

3.2.2.1. Stringent Government Regulations

3.2.3. Opportunities

3.2.3.1. Emerging Markets to Offer Lucrative Growth Opportunities

Laundry Detergent Market, By Product
4.1. Introduction

4.2. Laundry Detergent Market Assessment and Forecast, By Product,2014-2023

4.3. Powder detergents

4.3.1. Market Assessment and Forecast, By Region, 2014-2023 ($ Million)

4.4. Liquid detergents

4.4.1. Market Assessment and Forecast, By Region, 2014-2023 ($ Million)

4.5. Fabric softeners

4.5.1. Market Assessment and Forecast, By Region, 2014-2023 ($ Million)

4.6. Detergent tablets

4.6.1. Market Assessment and Forecast, By Region, 2014-2023 ($ Million)

4.7. Other Products

4.7.1. Market Assessment and Forecast, By Region, 2014-2023 ($ Million)

...CONTINUED FOR TOC

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